A new study: Dealers in the Cooperation Council countries prefer multi -channel and smooth banking experiences

Dubai, May 28 / WAM / A new study showed that dealers throughout the Gulf Cooperation Council countries prefer multi -channel and smooth banking experiences and services, which combine the best digital amenities and reliable human interaction.

The results of the study, conducted by the specialized company “Arthur de Little”, revealed the field of enhancing innovation and transformation in the technical sectors, in cooperation with 24 banks in the UAE and 18 banks in Saudi Arabia, about different and approximate patterns in the UAE and Saudi Arabia, where 72% of participants in the UAE uses the applications of banking services via mobile phone mainly, driven by their aspirations towards the access to easy to use and at any time and place, while only 46% of the participants are used In Saudi Arabia mobile applications as a major channel for them.

The differences between age groups are clear, as 62% of young users in the Emirates depend on, and 56% of young users in Saudi Arabia regularly on banking services via mobile phone.

The study showed that, despite the rapid adoption of digital technologies, personal interaction is very important, as about 73% of low -income dealers in Saudi Arabia and about 60% in the Emirates still depend on the traditional branches of cash services and financial transfers.

“Banks in the Gulf Cooperation Council countries enjoy an urgent opportunity to integrate technological innovation with reliable interaction with customers, as consumers expect smooth experiences that combine digital efficiency and human communication, and meeting these expectations will be vital to ensuring the loyalty of customers and paying the wheel Future growth.

He added that the levels of income affect the digital behavior, as about 70% of consumers with high income in the UAE, and 65% of consumers with high income in Saudi Arabia, prefer digital channels of routine transactions, while still preferred personal consultations for complex services.

Radwan Shafiq, a director of the financial services practices department at Arthur de Little, said that the success of the multi -channel transformation in the Gulf Cooperation Council countries should be based on the focus of concentrated innovation on customers, pointing out that banks can improve mobile phone applications, expand self -service booths, and maintain strong consulting services in bank branches, bridge the digital gap and provide a unified banking system And comprehensive.

The study also highlighted the demands of customers in the UAE and Saudi Arabia to continuously access to multiple channels around the clock throughout the week, custom digital banks, self -service options are easy to use, electronic portfolio improvements, and reliable advisory contact points to make important financial decisions.

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