Digital media plays the largest role in shaping the future of societies, and we must be ready for its opportunities and challenges

His Excellency Abdullah bin Mohammed bin Butti Al Hamed, Chairman of the National Media Office and Chairman of the Board of Directors of the Emirates Media Council, affirmed that digital media today plays the most prominent role in shaping the future of societies, and will have a strong impact on various aspects of life, stressing that this impact must be accompanied by readiness. It is a great opportunity to invest in opportunities for the benefit of societies and their development, and to enhance the ability to face the challenges imposed by the rapid developments of the digital media sector, with a shared responsibility among all..

This came during a dialogue session with His Excellency Abdullah bin Mohammed bin Butti Al Hamed, entitled “Content Creators… A Double-Edged Sword?”, moderated by journalist Ammar Taqi, within the activities of the One Billion Followers Summit 2025, the largest global summit in the content industry economy, which is organized by the office. The media conference of the UAE government, hosted by the United Arab Emirates during the period from January 11 to 13, at (Emirates Towers, Dubai International Financial Center, and Museum of the Future) In Dubai, under the slogan “Purposeful Content”, the summit, in its third edition, is witnessing great momentum with the participation of more than 15,000 content creators and influencers, more than 420 speakers, and 125 CEOs and global experts..

His Excellency Abdullah bin Mohammed bin Butti Al Hamed said: We must view digital media as a valuable opportunity that can be invested in creating social shifts and transformations for the benefit of humans, societies, and countries. It opens unprecedented horizons that can be invested in developing awareness, enhancing positivity, and sharing human values ​​that stimulate progress and prosperity. And spread goodness to everyone.

His Excellency added: The great benefits that the increasing development of digital media and its technologies bring is not without increasing challenges for individuals and societies, which requires us to quickly keep pace with this development with a clear proactive vision to enhance our readiness and ability to deal with the risks posed by this sector, both on the level of Technologies or content creation, and one of the main headlines of these successive developments is that the future will not allow anyone to remain closed, and everyone must think from now on how he can deal with this development, which is considered a double-edged sword, with its precious opportunities. And its increasing risks, and everyone must develop visions and strategies that ensure positive interaction with this openness and global changes and transformations, while at the same time preserving its identity and achieving benefit and goodness for its society and for all..

His Excellency stressed that the UAE, with its proactive leadership thought and forward-looking vision for the future, realized early on the importance of these aspects, and worked according to well-thought-out future plans and strategies, to pioneer this sector and have a leadership role in shaping its future and reaping the benefits of the economic and development opportunities it brings, and it also worked with readiness. Completely and according to well-studied concepts to deal with its social and cultural challenges.

His Excellency the Chairman of the National Media Office said: The One Billion Followers Summit is clear proof of the UAE’s leadership in entering the gateway to the future, as it is working today with integrated efforts to lead opportunities in this sector by building a sustainable economic sector in its various fields. The summit’s slogan, “Purposeful Content,” is evidence. The UAE’s commitment to responsibility and a great mission to invest in the developments of this vital sector in achieving benefit, prosperity, and progress for societies..

His Excellency added: Rapid diagnosis of the great opportunities and challenges that the winds of the future will bring imposes responsibilities on all of us, which we must share with transparency and awareness. Responsibilities that fall on governments, and on national and private institutions and companies, and responsibilities that also fall on content makers, and on society as a whole from an audience on various platforms. Digital media.

His Excellency stressed by saying: Governments must provide support, motivation and empowerment to makers of purposeful content and creators who are able to produce and innovate this content, and institutions and investment companies must also play an important role in this empowerment by supporting emerging companies, owners of innovative ideas and entrepreneurs in this field..

His Excellency said: Today we look at the role of the content creator as a pivotal role in this great positive message, as he has an important societal responsibility to contribute to raising society’s awareness and disseminating ideas that work to enhance its development and prosperity, conveying a positive image of his society and its aspirations, and motivating it to interact. With global changes while preserving its values, culture and identity.

His Excellency added: Purposeful content, supporting it and enabling its spread is no longer a luxury today, but rather an indispensable necessity, in light of the rapid spread of false and misleading information, which is a matter that everyone has the responsibility to combat, especially the digital media audience, members of society, who have a great responsibility. Also in encouraging purposeful content, enhancing their awareness of misleading media methods, and obtaining information from reliable sources.

His Excellency continued his speech by saying: Today we are facing an unprecedented global shift, the gateway to which is digital media and content creation, and we must be strongly present to interact positively with this shift with its opportunities and challenges. Rapid developments do not wait for anyone..

His Excellency the head of the National Media Office stressed that content creation is a skill and a responsibility at the same time. On the one hand, it requires unleashing creativity to provide what attracts followers and motivates them to interact, and on the other hand, it requires its owner to have a spirit of responsibility that qualifies him to provide positive content that benefits and does not harm. It includes meaningful and useful values.

At the end of the session, His Excellency gave advice to all young content creators, saying: Make your values ​​a beacon that guides your steps, plant seeds of hope, knowledge and positivity in every word, do not neglect the power of humility, and do not forget that your greatest success lies in the positive impact you leave on the lives of others. Make… Content that creates impact, brings ideas to life, and builds bridges to the future.