Hour Al Qasimi: "Sharjah District for Creativity" It translates the aspirations of the Emirate of Thought and Culture

Sharjah, January 28 / WAM / Sheikha Hor bint Sultan Al Qasimi, President of the Sharjah Arts Foundation, President of the Sharjah Creativity District

The launch of the “Sharjah neighborhood of creativity” in the Emirate of Thought, Culture, serious and quality initiatives will represent one of its neighborhoods full of art and creativity.

She expressed her optimism about the project constructed with the great imagination and aspirations that trace the footsteps of her sponsor and founder of her great project, His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah.

Sheikha Hour praised the great role played by the wife of His Highness the Ruler of Sharjah, Her Highness Sheikha Jawaher bint Muhammad Al Qasimi, President of the Supreme Council for Family Affairs, her great support and bright directives that illuminated the necessary ways to establish this merit and make it an essential and unique destination in the region.

And based on the role of the established Emirate of Sharjah in enabling the culture and creativity sector and opening horizons for young innovators and enlightened ideas, the project “Sharjah neighborhood for creativity” is a selection of intellectuals and creators from inside and outside the country to express their talents and exchange experiences and knowledge with others.

The Sharjah District of Creativity is located in the heart of the Sharjah Emirate region, where educational and research institutions are the leading and near the House of Wisdom and the American University in Sharjah and the Sharjah Complex for Research, Technology and Innovation. And the world.

The “Sharjah District for Creativity” project includes various and integrated buildings, all of which serve talents and provide them with a free space to translate their ideas into a tangible reality. The family in Sharjah, which includes Islamic decorations and various artistic works.

The neighborhood also includes “Qasimi Archive”, which revives the legacy of Sheikh Khaled Al Qasimi, may God have mercy on him, the founder and designer of the “Qasimi” fashion brand that is based in London, and the brand will encourage the new generation of designers to use fashion as a means of dialogue and cultural exchange as well as “Sharjah Fashion Development Laboratory” Which provides global level experiences in developing fashion models, preparing digital patterns, making initial models, and enabling local designers to meet international manufacturing standards by accessing specialized services, advanced machines and technological innovation.

The project includes a “heritage museum”, one of the initiatives of a heritage council for contemporary crafts, which aims to enhance the Emirati and regional crafts and enable craftsmen by preserving craft technologies and presenting them within the framework of contemporary design in addition to the “Sharjah Design Center”, which works to manufacture primary models, including products and projects Research and archival materials, integration of innovation and excellence in the field of design and manufacturing, such as wooden works, ceramics, metal works, fabric, jewelry industry and other artistic elements.

The neighborhood includes the headquarters of “Likol”, the jewelry art formulation school with the support of the Van Cleef & Arpels House to be the first headquarters in Sharjah and the second in the Middle East.

“Likol” aims through its program full of courses, lectures and seminars to introduce the public to all aspects of the culture of jewelry centered around its three pillars; The history of art, artistic know -how and the world of gemstones will be opened for visitors and researchers to contribute to the transfer of knowledge of the arts of jewelry on an international scale.

The neighborhood will provide an environment rich in ideas that encourage creators to prosper through its integrated design that combines green spaces, connected buildings and vital installations, including a café, restaurant, stores and common work spaces, which creates a fertile space for inspiration and productivity.

The company “Talier de Arcoyetta”, the project, led by the creative architect Mauricio Roths, has a record in the design and implementation of huge cultural projects such as the Anhawaleki Museum and the Faculty of Optical Arts in Mexico, which strengthened its position as an expert in the field of museums and cultural infrastructure.

In the context of the project design, Sheikha Hour expressed her confidence in the choice of the company that was entrusted with the design task, saying that the choice of “Talier de Arquita – Mauricio Rothsa” in cooperation with Daniel Rousseau to take over the project design came out of the harmony of their philosophy in the design and their extensive experience in the field of museums and infrastructure planning General with the ambitious vision of the Sharjah district of creativity in being a vital center for creativity, communication and cooperation.

The company’s design reflects a future vision that is based on sustainability and innovation, as environmentally friendly building materials such as the mark soil and the application of integrated design techniques seek to achieve harmony between natural and structural elements. This design aims to provide a rich and sustainable experience for creators and visitors that reflect the project’s commitment to environmental sustainability principles .

The architect Marishio Rocha, head of architects and founder of Talier de Arquita, pointed out that the neighborhood’s design depends on an innovative vision, as the Sharjah neighborhood of creativity is depicted as a castle in the middle of a landscape characterized by its interlocking terrain and picturesque views, and the buildings intersect with each other to provide a unique spatial experience that constitutes an essential component of the project and has been We made sure that the design is distinct, as it links the techniques and squares between interior and exterior decorations, thus making a mix between design, art, high craftsmanship and freedom that stimulates creativity.

It is noteworthy that His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, issued an American decree to establish the neighborhood and appoint Sheikha Hour bint Sultan Al Qasimi, President of the Sharjah Art Foundation, the head of the project.

A group of environment specialized in the Sustainable Solutions Sector in the Middle East was assigned to the strategic consultant and the project manager of the Sharjah District for Creativity. This step is based on the wide experience of the company in architectural and environmental projects that are embodied by its prestigious international buildings, including its main headquarters designed by the architect Zaha Hadid, which reflects the commitment The firm company is innovative and sustainability in the field of architecture.

Khaled Al -Harimel, CEO, Vice -Chairman of the Board of Directors, said that a group of environment is proud of its strategic partnership to develop the Sharjah neighborhood of creativity and seeks to expand its business to include smart and sustainable infrastructure projects and we confirm our commitment to harness our experiences and capabilities to implement the vision of Her Highness Sheikha Jawaher Al Qasimi and consolidate the position of Sharjah as a regional center For culture and creativity.

The group is committed to developing an innovative and culturally innovative neighborhood as the first responsible for the project strategy, by building strategic partnerships and applying the latest sustainable practices and advanced technologies. The group will also take full supervision of the project starting from the initial vision to hand over the project so that this neighborhood is a prominent landmark in the field of sustainable architecture.

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