"Dubai Consumer Protection": 159 companies to violate phone marketing systems

Dubai, February 25/ WAM/ Dubai Consumer Protection and Fair Trade, one of the institutions of the Department of Economy and Tourism in Dubai, has taken decisive steps on organizing marketing marketing, with the aim of protecting consumer rights and enhancing positive commercial practices.
These efforts come in coordination with the Ministry of Economy and the Communications Regulatory Authority and the government, in implementation of the Cabinet Cabinet No. 56 of 2024 regarding the regulation of marketing marketing, and No. 57 of 2024 regarding administrative violations and penalties for actions that occur in violation of the provisions of Cabinet Resolution No. 56 of 2024.
These organizational regulations contribute to reducing unwanted marketing phone calls to achieve the comfort of the consumer, and not violate its privacy, as well as enhance his confidence in companies by ensuring their commitment to the channels and marketing times of their products, to establish a positive business environment.
Dubai Consumer Protection and Fair Trade Corporation is keen to take proactive and rapid measures to implement organizational decisions.

Since the entry of these decisions, I have been in effect in August 2024, initial warnings of 174 companies in Dubai to abide by them, to later impose fines on 159 other companies that did not comply with decisions, at a value of 50 thousand dirhams each.
This approach is in line with the Dubai Economic Agenda “D33” aimed at double the size of Dubai’s economy by 2033, and to enhance the emirate’s position, a leading global destination for business and entertainment.
Through its efforts to reduce practices that cause a defect in the mechanisms of market work, the Foundation confirms its commitment to establishing a fair competitive environment that enhances economic stability and consumer protection.
Regulatory decisions apply to all licensed companies in the United Arab Emirates, including licensed within the free zones, which in turn depend mainly on the method of marketing via phone calls to sell their products and services.
The new major guidelines for telephone marketing activities include non -contact with the categories of consumers who are not wishing to receive marketing communications from the subscribers of the “DNCR” service run by the Communications Regulatory Authority and the digital government, as well as setting the period allowed during which calls are allowed from 9 am until 6 o’clock In the evening, and notify consumers at the beginning of the call, if it is registered.
With the guidance of the wise leadership and in line with the targets of the Dubai Economic Agenda “D33”, the Dubai Consumer Protection and Fair Trade Corporation is keen to implement these decisions and regulations in a way that supports companies, protect consumers from negative commercial practices, and the implementation of the decisions to regulate marketing via phone calls within a comprehensive strategy to develop an organizational framework falls It enhances best practices to achieve economic stability and protect interests Consumers, in addition to upgrading Dubai’s position as a global business center, and enhances its position to be at the top of the preferred cities for living, work and visiting.
The Dubai Consumer Protection and Fair Trade Foundation continues its efforts to enhance awareness of the companies’ regulations in the emirate, and to provide the recommendations that must be followed to avoid fines and penalties, in addition to introducing consumers to these decisions to ensure their understanding of their rights and mechanisms to submit their complaint.

At the same time, the Foundation allows companies wishing to grigs the fines according to a legal mechanism for objection with the aim of achieving the maximum degree of justice and transparency.

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