The Arab Travel Market contributes to bridging the digital gap in the hospitality sector and building partnerships
Dubai, April 28 / WAM / The tourism and hospitality industry is witnessing an unprecedented transformation driven by technology and artificial intelligence, which are no longer just aid to tools, but have become a strategic necessity to ensure sustainability, achieve operating excellence and the perfect guest experience.
The hospitality sector is still relatively late for other sectors in the field of digital accreditation and artificial intelligence, as less than 4% of the annual hotel budgets are spent on technical innovation, according to participants in the “Arab Travel Market” that started today in Dubai.
In their interview with the Emirates News Agency, the exhibition confirmed that the exhibition represents a central platform that contributes to bridging the digital gap, by gathering global technology companies with the hospitality sector, and facilitating the construction of partnerships that enhance digital transformation and put it at the heart of work strategies.
They emphasized that investing in technology is not only limited to improving the efficiency of operations and hospitality management, but also extends to supporting environmental sustainability, and reduces the environmental impact directly, as it contributes to improving employee productivity and reducing resource losses.
In this context, Qutaiba Al -Ali, founder and CEO of The Digital Hoteller, stressed that the world hotel sector is still late in adopting technology compared to other sectors such as banks and food delivery services, as technological investment budget does not exceed 4% of the annual hotel expenditures.
He said that our presence as a digital partner for hotels aims to accelerate the shift from traditional to digital work, in a way that improves the inmate experience, enhances operational efficiency and reduces the environmental impact.
Al -Ali explained that dependence on technology reduces the use of paper in internal processes and marketing, and contributes to improving sustainability through digitization of operations and reducing resource consumption.
The role of the “Arab Travel Market” in gathering all the stakeholders in the hospitality sector and specialized technology companies, and thus in bridging the technological gap in the hospitality sector, indicating that this is their first participation here, but it is the beginning of important future partnerships.
For his part, Simon Lee, Director General of Primer In the Middle East, said on the sidelines of the signing of a partnership agreement with The Digital Hoteller that investing in technology and analyzing accurate data has become essential in making more aware and responsibility decisions.
In his speech to “WAM”, he explained the positive impact of technology for the environmental aspect, pointing out that two of their hotels obtained the seal of sustainability from the Dubai Economy and Tourism circle, which reflects the commitment to responsibility towards the environment and society.
He pointed to the role of technology in advancing sustainability and providing a smooth digital experience for guests, pointing out that obtaining accurate data can make more responsibility decisions, whether with regard to the use of energy or daily operations management.
For his part, Fahd Al -Abilan, CEO of Ban Holding Group, stressed that digital innovation is no longer an option, but rather a necessity, explaining that the partnership they signed today with the “Digital Hoteller” represents a strategic step to improve operational performance and raise the level of hospitality experience, indicating that the combination of operational excellence and interest in the human experience has become a necessity to enhance competitiveness in the market.
As for Omar Al -Ali, CEO of Nervana Tourism and Travel Company, he pointed out that technology has become an essential part of the traveler’s experience, whether from planning the trip to its implementation.
He emphasized that the use of digital solutions such as programs to design micro -tours according to the desire of the traveler, automated reservation solutions, and digital login and exit services, all contributed to facilitating the experience of travel and reducing the error rate, adding that the prospects for digital tourism are still open wide, and that there are promising opportunities for continuous growth through technology.
He pointed to the role of the “Arab Travel Market” in developing the experience of the tourism sector and in integrating technology in operations in a way that contributes to improving customer experiences, tourist agencies and hotels.
In the same context, Armin Mouradi, Executive Director and Founding partner of the Cashio company specialized in financial technology, indicated that travel companies are facing increasing challenges in managing payments and complexities of financial operations in a rapidly growing environment.
Mouradi stressed that traditional systems are no longer sufficient, which requires relying on smart solutions backed by artificial intelligence to managing spending, achieving immediate tracking, and dealing with multi -currency payments highly efficiently, ensuring the protection of margins and achieving profitability in an environment that depends on speed and accuracy.
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