"Heritage council" Participate in "Moscow Air Design Week 2025"

Moscow, May 25 / WAM / A Heritage Council for Contemporary Crafts participated in the “Moscow Week for Interior Design 2025”, which was held during the period from 22 to 25 May this year in the Central Hall of Exhibitions “Manig”, where the participation reflected the commitment of the Council to preserve the Emirati heritage and identity in addition to its support for sustainability and empowering women, devoting its position as an active force in drawing global design features.

Reem bin Karam, General Manager of a “Heritage Council for Contemporary Crafts” said that the council works under the direction of His Highness the Ruler of Sharjah, Her Highness Sheikha Jawaher bint Muhammad Al Qasimi, President of the Council, to consolidate handicrafts as a strategic tool to build sustainable societies and promote global cultural dialogue and push the wheel of innovation.

She added that the council’s participation was a hospitality from the Russian people, which reflects their enthusiasm for interaction with its cultural initiatives inspired by heritage, pointing out that the council is considered one of the first Arab authorities to participate in this event, which reflects the meeting of local creativity with global design thought.

She said that the works presented by the Council in Moscow embodied its vision of craftsmen as partners in drafting a contemporary dialogue that starts from our heritage and cultural roots towards promising future prospects.

The council wing, as the only wing represented by the Middle East and North Africa region, and South Asia, attracted thousands of visitors and design professionals during the four days of the exhibition; He presented a unique visual experience that combines elaborate Emirati letter with contemporary aesthetic touches.

The wing of a heritage council for contemporary crafts included artistic groups resulting from cooperation between local craftsmen, regionalisms and international designers that included works that re -imagined the techniques of “Sfael” and “follow” accurate embroidery using sustainable materials such as recycled minerals and natural dyes.

The wing highlighted the close interconnection between sustainability and traditions, and visitors saw it how the traditional industries and crafts are in harmony, such as the dye that maintains resources and sewing fronds without waste with the concepts of contemporary responsible consumption, which established the status of heritage as a pivotal component of innovation and sustainable design.

Reem bin Karam participated, in the session “Investing in Heritage Again”, which she gathered with Russian experts in heritage and designers, during which she talked about the council’s efforts to revive the crafts through vocational training and international partnerships, explaining that it adopts an advanced approach in reviving heritage crafts based on converting them into sustainable and developed practices instead of being satisfied with preserving them, noting that the council launched strategic partnerships that have enabled Craftsmen to reformulate the inheritance with modern methods that suit the requirements of international markets, which enhances the ability of traditional crafts to compete and spread globally.

She pointed to the success of the Council in creating sustainable economic opportunities for more than 1,000 women in the Middle East, North Africa and Central Asia, by linking craftsmen and designers of international capitals such as London and Milan, which allowed the exchange of experiences and a balance between inherited skills and the needs of contemporary market, stressing that this model enabled traditional crafts to integrate effectively into the world’s economies.

In the second session, titled “Nature within the Walls”, Aisha Al -Harmudi, head of the marketing department in the council, accompanied by a group of sustainability leaders and international manufacturers, addressed the role of design in promoting responsible environmental practices.

Al -Harmudi reviewed the council’s dependence on its production on local materials such as palm fibers, camel wool and vegetable dyes, noting that these materials reflect a deep connection with the UAE environment and its ancient heritage, explaining that the relationship between the craft and the environment is not just a design option but part of a system that sees in sustainability a rooted legacy, not merely a modern orientation.

The “Badwa” project, which is inspired by Bedouin textile techniques, highlighted modern designs for the house that combine the reducing environmental impact and the preservation of cultural identity, which is in line with the global trend towards biological design, which enhances the position of a “heritage council for contemporary crafts” as a leading institution in sustainability with cultural roots.

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