Public Investment Fund is the highest value between sovereign wealth funds in 2025

For the second year in a row, the brand of the Public Investment Fund topped the list of global sovereign wealth funds, such as the highest value for 2025, according to a report issued by Brand Finance International, which specializes in the evaluation of trademarks.

This achievement reflects the continuous progress in the Fund’s efforts to achieve its strategic targets, and to enhance its position as an influential global economic player, in light of the continuous growth of its specific assets and investments, and its pivotal contribution to achieving the Kingdom’s 2030 vision.

The fastest growing brand in 2025

According to the Brand Finance report, the brand value of the Public Investment Fund amounted to $ 1.2 billion in 2025, registering 11% growth compared to 2024, making it the fastest growing among sovereign wealth funds.

The fund also ranked seventh in the world in terms of the percentage of the assets managed to the brand’s value, and it is the only sovereign fund among the top ten in this classification.

Advanced center in “Brand Power”

The Public Investment Fund came in the second place in terms of “brand power” between sovereign funds, achieving 62.9 points, and a class A+, which reflects the brand’s effectiveness and its impact on investor, public and stakeholders’ behavior.

Strategic investments that enhance global presence

The head of the Brand Finance Foundation, David Hai, praised the prominent role of the fund’s investments in building a prestigious global brand, noting that investing in Newcastle Club is a clear example of converting sports investment into a tool to enhance status and awareness of the brand.

The fund also concluded global sports partnerships during 2024, including with the Tennis Professionals Association, the Tennis Professional Association, the “Conakakaf”, “Formula E”, “Extreme E” and “E1”, within the E360 initiative, in addition to having “Lev Golf”, which helped attract a new global audience.

Global competition with major financial institutions

The classification showed that “Black Rock” topped the list of the highest value of $ 8.3 billion, followed by “GB Morgan” with $ 7.2 billion, while “GB Morgan” kept the “brand’s power” for the second year.

Global status and focus on development

The Public Investment Fund focuses on achieving a sustainable economic impact inside and outside the Kingdom, through strategic investments and development of future sectors. Since 2017, the Fund has contributed 103 companies and created more than 1.1 million jobs locally and globally.

The most prominent target of the fund until the end of 2025

• A cumulative investment of one trillion Saudi riyals (267 billion dollars).

• Contribute to 1.2 trillion riyals in non -oil domestic product.

• Raising assets under management to 4 trillion riyals (1.07 trillion dollars).

The asset size under the management of the fund is currently more than 3.47 trillion riyals (approximately 925 billion dollars).

An international tribute to governance and sustainability

In 2025, the fund topped the commitment, sustainability and governance list (GSR) out of 200 sovereign investors, with a commitment of 100%, according to the Global SWF.

Moody’s also raised the category of the box from A1 to AA3 in 2024, while Fitch confirmed its classification at A+ with a stable future look.