Latifa bint Mohammed honors Simon Squibb with the Billion Follower Summit Award

DUBAI, 13 JANUARY / WAM / Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority, honored content creator Simon Squibb, from the United Kingdom, with the “One Billion Followers Summit” award organized by the UAE Government Media Office, worth one million. dollar.

This is the largest and most expensive award in the world for purposeful content creators, and aims to encourage those whose content leaves a positive mark, changes societies for the better, creates generations capable of building a bright future, and also contributes to influencing minds and enhancing compassion and empathy among people.

This came as part of the activities of the third edition of the “Billion Followers Summit 2025”, which was organized by the UAE Government Media Office, and its activities concluded today.

Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum confirmed that the “Billion Followers Summit” award embodies the commitment of the UAE, under the leadership of His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, and the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Deputy The President, Prime Minister and Ruler of Dubai, may God protect him, by providing a suitable environment for creators and innovators, supporting content makers and enabling them to deliver their inspiring messages to the world.

Her Highness added: “Purposeful content creation plays a vital role in positively impacting societies and stimulating creative thinking, and we are proud to embrace innovative initiatives that encourage content makers from various disciplines to present qualitative ideas that contribute to serving humanity and making a real and lasting difference in the lives of individuals and communities around the world.” .
Her Highness expressed her happiness with the success achieved by the One Billion Followers Summit in attracting more than 15,000 content and influencers, and the major global social media platforms, which reflects the prestigious position it has now enjoyed in the world, and its prominent role in achieving excellence in the content industry and developing this promising sector. .

Simon Squibb won the award in recognition of his efforts in harnessing his content to help people achieve their dreams, demonstrating that a strong will can make a real difference in the lives of others.

Simon focuses on motivating future leaders and supporting social projects that address global issues. He is followed by more than 9 million people on social media platforms. He is a British entrepreneur and inspirational speaker. He founded the first company in the field of gardening after leaving school at the age of 15, before moving on to… He moved to China to develop his business, where he founded the “HelpBnk” online platform that provides free business consultations and helps people learn how to start businesses and make profits.

Simon Squibb was chosen by a specialized jury that includes international experts and influencers, namely content creator Ahmed Al-Ghandour, content creator Prajakta Kohli, content creator Zachary Dereniusk, content creator Amin Emner, winner of the Hope Maker title for the year 2024, and content creator Hassan Suleiman, known as “Abu Fella.”
The “Billion Followers Summit” had received more than 16,000 contributions from content makers from about 190 countries, within 3 weeks, with the requirement that the content be innovative, original, not copied from other sources, specialized in a specific topic, and that it conform to the standards of social media platforms and achieve impact. Positively in society.

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