The “Hiba in its” Dubai Holding “initiative from” Dubai Holding “returns during Ramadan

“Dubai Holding”, a diverse global investment company, which has investments in 34 countries around the world, has announced the return of the “Heba in its place” during the holy month this year. This charitable initiative organized by “Dubai Holding” in partnership with the Community Development Authority and the company “DHL Global Fortwarding”, a group of partners in the public and private sectors in Dubai to convert new products and goods into valuable gifts that can be donated to those with low incomes in Dubai.

Dubai Holding aspires through the second edition of the “Heba in its place” to convert a larger number of new products and goods into gifts during the holy month of Ramadan, after the remarkable success achieved by this initiative last year by distributing 120 thousand products and booms with a total value of 7 million dirhams over more than 10,500 beneficiaries in Dubai. This initiative will be launched when the holy month of Ramadan is notified, knowing that it is being implemented within the framework of the “Dubai Holding” program for charitable works and in harmony with the vision of the 2025 declaration “The Year of Society” in the UAE.

The “Heba in its place” combines the spirit of giving and the sustainability strategy in “Dubai Holding”, which contributes to promoting consumption and production responsible in line with the goal (12) of the sustainable development goals set by the United Nations. This initiative aims to collect and reuse new products and goods from various companies affiliated with the “Dubai Holding” portfolio and its shareholders, which helps in pushing the wheel of the circular economy forward by converting unused materials into valuable products that benefit the needy. The distributed gifts include personal care products, clothes, accessories, home appliances and games, knowing that last year’s version of this initiative succeeded, along with enriching the lives of beneficiaries in redirecting more than 30 tons of supplies away from landfills and parks.

In an effort by “Dubai Holding” to upgrade the experience of beneficiaries, the group will initiate this year to organize a vital market through which the beneficiaries can choose gifts that meet their individual needs.

Commenting on this announcement, Hoda Bouhamid, CEO of Marketing and Sustainability at Dubai Holding, said: “The initiative of“ Heba in its place ”is a role model and the best evidence of the ability of joint efforts to make a noticeable positive difference in societies. He urged them to adopt responsible consumption habits. It is counted the “Heba” initiative on the joint efforts that we make at the level of our diverse wallet, to enhance the culture of volunteering and emphasize our group’s firm commitment to contribute to a positive difference for a better life.

She added: “The great demand for last year’s version of the“ Heba in its place ”contributed to doubling our insistence on achieving a greater impact this year. While we are preparing today to launch the second version on a broader scale and with the participation of a greater number of partners, we hope that we will succeed in turning into an inspiration for more individuals and motivating them to adopt responsible consumer customs, in light of maintaining our social values ​​that make the year 2025 ‘The Year of Society’ in the UAE.

For his part, Said Ahmed Al -Tayer, Executive Director of the Social Development Sector at the Community Development Authority in Dubai, said: “The“ Heba in its place ”has proven during the past Ramadan the impact of joint cooperation in promoting a culture of giving and consolidating the values ​​of compassion and social solidarity. The governmental and private sectors of community service. With the expansion of the initiative this year, we confirm our commitment to continuing this approach in order to achieve a deeper impact and enhance social ties, in line with the UAE’s vision of a more coherent and empowering society. Community, to be an inspiring model that reflects the spirit of solidarity and solidarity that our society is distinguished during the holy month. “

“We are proud of the” DHL “company with our contribution to supporting the” gift in its place “as a strategic partner for it. This initiative is the best embodiment of the role that the global business community can play in Dubai, to convert products and goods owned into a means Effective to make a noticeable positive difference in society and the environment.

It should be noted that the initiative “Heba in its place” highlights the importance of cooperation and joint action, as it contributes to its success more than 25 partners, including the brands of Dubai Holding, Jumeirah and Dubai Parks & Rurats. The list of partners includes the Community Development Authority, the company “DHL Global Fortwarding”, the “Azadia” group, “Luxitan Inn” Provence “,” Virgin Megastor “,” April “group, the” Al -Shaya “group,” GMG “,” The Givation Movement “,” Fairmont Printing Service “and” Green Line SS ” And “Restauvir Ras Al Khaimah”, and Rove Hotels, “Accessory Middle East” and “ADICO Technologies,” And “Earth Bajz”, as well as social awareness partners, “Beit Al -Khair”, “Dar Al -Bar” association, the non -profit “Smart Life” organization, the executive partners, the “Labiz” group, the “Envayette Tech” company for educational services and The Serpes Company.

The “Heba in its place” aims to enhance the culture of volunteering, social awareness and joint efforts in the workplace, in which a large elite of volunteers from various sectors of “Dubai Holding” and its partners will participate to contribute to the gifts of gifts to the targeted groups. Employees will also participate in educational workshops on the importance of recycling and the circular economy, in turn to become a pioneer of sustainability within their society and the companies in which they work.

This initiative is dependent on the “Dubai Holding” record, which is full of achievements related to social awareness campaigns and charitable business programs. This includes the “Inquolion for Tomorrow” challenge, the global competition that was launched in 2024 in partnership with the Inn5 Business Incubator of the Tecom Group, with the aim of enabling startups to provide effective sustainability solutions and obtain financing and new commercial opportunities. The “Heba in its place” comes in the wake of the partnership launched by “Dubai Holding” with the United Nations World Food Program to organize a “meal for a better life”, and its contribution to the campaign “Stopping of the Billion meals” during the month of Ramadan 2023. Dubai Holding also has an existing partnership with the Dubai blood donation center to promote the mental and physical health of community members, as well Several awards launched by the group last year to enhance the financial culture of workers.