Swayste Emirates unveils the all-new S08DM — a seven-seat plug-in hybrid SUV

SOUEAST Emirates, the exclusive distributor of Elite Holding Group, announced the launch of the all-new S08DM SOUEAST, a seven-seat plug-in hybrid SUV that seamlessly combines power and efficiency, supported by advanced two-mode hybrid technology that reflects the latest findings in smart mobility solutions.
The S08DM enters the UAE market at a time of significant rise in demand for fuel-efficient SUVs equipped with electric technologies, which combine powerful performance with long-distance driving capabilities. Designed to meet the needs of modern families and active lifestyles, this vehicle offers a spacious driving experience. With a power of 355 horsepower and a torque of up to 530 Nm, the system gives the car the ability to cover a distance of up to 800 kilometers with improved fuel efficiency. The launch of this model embodies Swiest’s global philosophy, “Make your life easier,” and confirms its commitment to providing sustainable, advanced, and accessible mobility for all.
To celebrate the launch of this model, Swayste UAE organized a special test drive event, where media figures and influencers were invited to be among the first to experience the new car globally and explore its performance and notable features up close. Mr. Elie Neama, Senior General Manager of Swaist Emirates, said: “With the S08DM, we are strengthening our presence in the PHEV market in the region with a model that combines power, efficiency and practicality in the form of a seven-seat SUV. With the continued interest in electric mobility throughout the country, this model aims to redefine the era of smart power.”
Performance aside, the S08DM presents itself as a cost-effective option in the competitive PHEV SUV segment, with advanced, high-level features, at a very affordable price. This new model strengthens Soyeast’s presence in the UAE SUV market, and confirms the brand’s long-term strategy to expand its range of electric cars in the region, through Elite Holding Group, the official distributor for Soyste.
The S08DM features a 15.6-inch tiltable smart central screen, an armrest equipped with an advanced cooling and heating refrigerator, and a flexible seat design that allows multiple configurations to suit all needs. The car comes equipped with more than 15 intelligent driving assistance systems, to provide a safer, more comfortable, and more confident journey in every move.
The special launch price of the S08DM model from Swaist UAE starts from AED 113,500 + VAT. The car is available for inspection and test drives at Swaist showrooms on Sheikh Zayed Road, Deira (Dubai), and Abu Dhabi, in addition to the new showrooms in Ajman and Al Ain. Customers can also explore the collection at the brand’s showroom in Dubai Festival City Mall. To book a test drive, customers can visit their nearest SOUEAST showroom, call 800-SOUEAST (+971 800 7683278), or visit the website www.soueastuae.com.