“Trading” signs an agreement to acquire the distribution business of “Axiom” company

Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Integrated Economic Zones Authority (DIZ), witnessed the signing of the agreement for the acquisition of “Trading Holding” – the electronic marketplace focused on business-to-business transactions and a subsidiary of “DIES” – of the distribution business of Axiom Telecom in Middle East and North Africa.
This historic deal, which was signed by Dr. Mohammed Al Zarouni, CEO of the Dubai Integrated Economic Zones Authority, and Abdulaziz Al Bannai, Chairman of Axiom Telecom, strengthens Trading’s position as a major partner for technology solutions for global brands, with its annual revenues expected to exceed 2 billion. Dirham.
According to this agreement, “Trading Holding” will acquire the entirety of “A&T” Holding Company (the Free Zone Company), the main distribution business arm of Axiom, including Axiom Distribution (the Free Zone Company in the United Arab Emirates), which specializes in distributing technology solutions within the country. Which operates stores for companies that manufacture mobile phones, in addition to Axiom International Distribution Company, “the free zone company in the United Arab Emirates,” which is responsible for global exports and distributing technology solutions in free zones in the Emirates, and Axiom Telecom Saudi Arabia, which provides distribution services. Technology solutions across Saudi Arabia and international markets.
Trading is headquartered in the Dubai Airport Free Zone and operates the largest e-commerce platform focused on business-to-business transactions in the MENA region.

The company has also succeeded in increasing the volume of its orders fourfold since 2023, providing its services to more than 50,000 customers, while the number of units that the company shipped during the year 2024 reached 3.3 million units, with expectations that the total number of units will exceed 3.5 million units by the end of the year. present.

As a subsidiary of the Dubai Integrated Economic Zones Authority, Trading benefits from the Authority’s strategic vision to contribute to enhancing innovation and driving economic growth in Dubai and beyond.
Dr. Muhammad Al Zarouni said that this acquisition is an important step in Trading’s journey to redraw the features of the B2B e-commerce landscape in the Middle East region, as we continue to develop a leading company that provides exceptional value to companies by taking advantage of the exceptional digital capabilities and existing distribution networks of Axiom, as it is in harmony with This step is in line with the Dubai Economic Agenda “D33”, which aims to double the size of the emirate’s economy by 2033, while Trading continues to drive growth and attract international companies seeking to enter the regional market.
Trading focuses on building a more efficient and interconnected market to contribute to achieving Dubai’s vision of pioneering trade, innovation and the digital economy. This deal will facilitate the smooth movement of goods and provision of services, in addition to enhancing commercial communication and developing the business environment in general in the region.
Fahd Abdulaziz Al-Bannai, CEO of Axiom Telecom, said: “Axiom is distinguished by being a trusted brand in the field of distributing technology solutions throughout the countries of the region for more than 20 years. This deal provides Trading Company with the opportunity to benefit from our distinguished infrastructure and extensive experience in the market, with the aim of Enhancing its portfolio of business offerings.
Alastair Crocker, CEO of Trading Company, said: “Through the acquisition of Axiom’s distribution business, we will be able to develop the business volume and reshape the features of the technology distribution landscape in the Middle East and North Africa, as we will work through it to provide easier access to international brands while benefiting from “Our platform enables businesses of all sizes to thrive in an increasingly competitive environment.”

He added, “We are committed to strengthening the position of the Emirate of Dubai as a global and advanced center for trade, as well as developing a stronger and more interconnected system for companies and businesses to grow and succeed.”