campaign "The most beautiful winter in the world" A strategic partner for the third edition of the One Billion Followers Summit

Dubai, January 8 / WAM / The One Billion Followers Summit, the first summit specialized in shaping the content industry economy, and the largest of its kind in the world, announced the inclusion of the “The Most Beautiful Winter in the World” campaign, in its fifth edition, which was launched by the Ministry of Economy in cooperation with the National Agricultural Center and local tourism bodies. In the country, to the list of strategic partners for the summit organized by the UAE Government Media Office, and hosted by the United Arab Emirates during the period from January 11 to 13 next, at the Emirates Towers and the Dubai International Financial Centre, And the Museum of the Future in Dubai, under the slogan “Purposeful Content.”
The partnership aims to highlight the tourism components of the UAE and enhance tourism by highlighting the beauty of winter tourism destinations in the country and promoting them through social media platforms, as the summit constitutes a platform for content makers to produce and publish content that reflects the unique experiences offered by tourist destinations in the UAE during the winter season. In addition to increasing interaction with the public on social media to reach a wider segment of followers locally and globally, as well as attracting the most prominent influencers and content makers to participate in the campaign, which contributes to increasing its spread and achieving its goals.
The fifth edition of the Most Beautiful Winter in the World campaign, under the slogan “Green Tourism,” aims to encourage community participation in sustainable agricultural practices, and to stimulate tourist visits to these farms and sustainable agricultural projects, within the framework of the domestic tourism strategy in the UAE launched by His Highness Sheikh Mohammed bin Rashid. Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” which aims to develop an integrated tourism system at the state level.
The Most Beautiful Winter in the World campaign succeeded in achieving strong revenues during its fourth edition, as the total hotel revenues in the country reached nearly one billion dirhams, during the period from January 9 to February 20, 2024. The campaign’s media and marketing materials also arrived through news websites and social media channels. For approximately 600 million people around the world.
The fifth edition of the Most Beautiful Winter in the World campaign targets citizens and residents of the UAE and tourists coming from the rest of the world, as it includes publishing many media and marketing materials through various media and social media channels, to promote its goals and introduce the most prominent tourist places for the winter in the country, and highlight Highlighting unique tourism experiences, recreational activities, and the best adventures throughout the Emirates.

Fatima Abdel Rahman, Director of Government Communications at the Ministry of Economy, said that the Most Beautiful Winter in the World campaign aims to shed light on the distinctive tourism experiences, entertainment, cultural and sporting activities in the country, noting that the partnership with the One Billion Followers Summit would contribute to the dissemination of many media and marketing materials. On various social media channels to introduce the distinguished tourism capabilities that the UAE enjoys.
She stressed that the partnership with the One Billion Followers Summit contributes to achieving the goals of the Most Beautiful Winter in the World campaign in stimulating and supporting domestic tourism, and enhancing the UAE’s position as one of the best tourist destinations in the world, in line with the objectives of the National Tourism Strategy 2031 in raising the tourism sector’s contribution to the gross domestic product. The total national economy reached 450 billion dirhams, attracting new investments worth 100 billion dirhams to the tourism sector in the country, in addition to attracting 40 million guests in hotel facilities.
The “The Most Beautiful Winter in the World” campaign contributes to highlighting the tourist attractions and winter experiences that characterize the UAE, as well as the rich cultural heritage and charming and picturesque natural landscapes. It also supports achieving the goals of the National Tourism Strategy 2031 and enhancing the leadership position of the UAE on the global travel and tourism map. .

The third edition of the One Billion Followers Summit will witness a number of rich topics and additions, including the launch of a financial prize of one million dollars given to a content creator who provides purposeful and innovative content and makes a positive impact on societies.
The summit also witnessed the launch of the first-of-its-kind program, “Investing with Content Creators,” which aims to provide financing and financial support to emerging companies and individuals who have pioneering ideas in content creation, to present them to a jury composed of an elite group of major investors and companies, which in turn sponsor the idea and invest in it. .

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