Continued momentum in demand for tourism and travel in Dubai

Lighthouse – OTA said that it had observed a “significant increase” in demand for tourism and travel to Dubai, indicating continued momentum during the months of January and next February, in line with the performance levels achieved last December coinciding with the holiday season.

Data from the company specializing in tourism and travel sector data, a copy of which was obtained by Emirates Today, showed continued demand, reaching its peak in the week starting next February 17, pointing to a significant increase in searches for Dubai as a destination to visit, including flights and hotel stays. .

The company revealed, based on its global database, that searches for flights to the emirate witnessed a significant increase of about 36.5% during the week that ended last December 30, compared to the week that began on January 13 of this year.

According to the data, searches for hotel stays in Dubai recorded a growth of 44% during the week that ended last December 30, compared to the week that began on January 13 of this year.

She explained that the United Kingdom ranked first as the most prominent market for searching for flights to Dubai, followed by Germany and Italy in second and third places, and India and France in fourth and fifth places, noting that for searches for hotel stays in Dubai, India occupies first place, followed by The United Kingdom, the UAE, Germany and Russia are in fourth and fifth places.

It is noteworthy that Dubai recorded strong performance levels in demand for tourism and travel during the holiday season last December, with the overall hotel occupancy rate reaching 93.7%, making the emirate outperform the most prominent tourist destinations in the world, including the cities of London, Paris, New York, Singapore and Tokyo. According to the “Costar” group, which specializes in hotel market data and analysis.

Dubai Airports said earlier that Dubai International Airport has achieved a record start in 2025, with expectations of receiving 4.3 million passengers during the first two weeks of this year, which paves the way for the busiest January ever.

Data from the Department of Economy and Tourism in Dubai showed that the emirate attracted 16.79 million international tourists during the first 11 months of 2024, compared to 15.37 million tourists during the same period in 2023, with a growth rate of about 9%.

. The United Kingdom ranked first as the most prominent market for searching for flights to Dubai.