E& is the fastest growing brand in the world

E& has achieved exceptional new growth in its brand value, becoming the “fastest growing brand in the world” according to the “Brand Finance Global 500” report for 2025, which was released during the World Economic Forum in Davos.

This ranking shows the group’s brand value has increased eight-fold over last year, and its commercial portfolio and investment value exceed $20 billion in 2025.

This growth was also fueled by the integration of the Etisalat brand and E&E’s core annual growth of 13% on a consolidated basis, in addition to E&E’s leading Brand Strength Index (BSI) rating of AAA, with a score of 84.6 points out of 100.

The “Brand Finance Global 500” report, which was issued last year, classified “E&” and “E&Emirates” as two separate brands, but recently they were merged under the “E&” group, which strengthened its position and the value of its overall brand portfolio in the classification, to rise. By 700% on an annual basis.

Strong system

With its focus on empowering individuals, businesses and communities in 38 countries, E& has built a strong ecosystem designed to achieve greater growth, enable innovation, and create opportunities for a brighter, more connected future.

E& also ranked among the top 10 most valuable telecommunications brands in the world, according to the Global 500 2025 report. The company also received recognition from its local market, including topping the Kantar Brands ranking as the most valuable brand. Value in the UAE in November 2024.

The “Global 500 Brands” report for the year 2025 honored Hatem Dowidar, CEO of the group, where he was awarded the title of “Telecommunications Pioneer Ranked Number One in the World” for the third year in a row, as Dowidar ranked 39th in the overall ranking and ranked first in the telecommunications sector.