"Food" New products launch and announce strategic partnerships in "Gulfood 2025"

3 weeks ago

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Dubai, February 21 / WAM / The “Food” group concluded its participation in the thirtieth edition of the Gulf Food Show “Glevoud 2025”, which was held at the Dubai World Trade Center during the period from 17 to 21 February, which witnessed the launch of two new products under the mills brand The major, “which are” multiple uses flour “, which meets the various bread needs, and” whole, multi -grain wheat flour “, made of nine types of grains to support Healthy lifestyles.

With the expansion of its global presence, to include 67 markets in the Middle East, Asia, Europe and the Americas, the group reviewed its various portfolios of more than 35 brands, which attract consumers looking for innovation and quality.

The group announced a strategic partnership with the company “Reliable Consumer Products”, to become the “Food” exclusive distributor group in the UAE for Indian “Camp Kola” products, where this partnership enhances the various group portfolio in the beverage sector, establishes its pioneering position in the market, and seeks to restore The introduction of “Campba Cola” to a new generation of consumers in the Emirates through its network The wide distribution and its ancient experience in the sector.

During the Glevoud works, the “Food” group was honored with the “Mour of the Year 2025” award from the National Air Transport Federation for Dubai “Danata”, for the “most sustainable” category, in appreciation of its contribution to providing Arab Air Company with recycled eye packages by 100% “RPET”, which reflects the group’s commitment to integrating sustainability into its operational operations.

Alain Smith, CEO of the “Food” group, said that the food sector is witnessing fundamental transformations due to the change of consumer customs and the new reality of the markets, stressing their readiness to excel in these changes with a clear vision, as “foods” continue to adopt brands capable of resisting and create value through partnerships A strategy, and the product wallet is raised to set new standards in quality and experience.