Consumers are demanding the dismantling of the offers with loyalty cards

Consumers complained that a number of sales outlets were required to obtain loyalty cards to take advantage of the discount offers that they offer, which hinders the benefit of some offers, especially with the expansion of many outlets in offering loyalty programs and linking them to offers.

They mentioned to «Emirates Today» that the markets are witnessing competitive manifestations of discount offers, but a large number of outlets require consumers to obtain loyalty cards to take advantage of the discounts, demanding that the link between loyalty programs and discounts offers, with the difficulty of participating in all loyalty programs.

For their part, specialists in the retail sector said that the expansion of loyalty cards has become one of the competitive market standards, noting that linking offers to loyalty programs is due to the marketing policies of each outlet.

In detail, the consumer Ibrahim Khaled said that he bought from one of the major sales outlets many commodities covered by the discounts offered by the outlets, recently, on the occasion of the approaching month of Ramadan, but he was surprised when paying to calculate the prices of goods without any discounts.

He added that when inquiring about this, the “cashier” employee stressed the necessity of participating in the loyalty program for the port, and obtaining the card designated for that, so that he can benefit from the discounts, which made him return a large number of commodities with different prices from the announced downloads, calling for the necessity Disable the offers and loyalty cards until the cuts are used.

The consumer, Mohamed Adel, agreed that linking many outlets of discounts to obtain loyalty cards, hinders the benefit from the offered downloads, especially with the difficulty of subscribing to all loyalty cards before heading to any outlet before shopping and taking advantage of the offers.

The consumer, Ahmed Abdel -Majid, also stressed the need not to link the discount offers to obtaining loyalty cards, which have become a large number of outlets to expand, which makes it difficult for consumers to subscribe to all loyalty programs for the ports, whether through cards or smart applications, especially The multiplicity of loyalty cards prevents benefiting from their advantages and obtaining the points on them.

The consumer, Yasser Emad, stressed that the sales outlets require the participation in its loyalty programs, and to obtain its cards to take advantage of the offers of discounts, while other outlets resort to granting consumers who do not hold loyalty cards of loyalty offers in limited rates, compared to the discounts announced.

The consumer, Manal Nader, said that with the increase in the number of loyalty programs that she participated in, she was forced to delete the applications of a large number of them, not to remember the passwords of these applications, which have become multiple and need their own memory on phones, calling for the necessity not to link the discount offers with these cards. Which obliges consumers to focus on buying from those ports to take advantage of the discounts or to collect the required points.

For his part, the director of purchases in one of the retailers chains, Dilip Fishal, said that “the expansion of sales outlets in loyalty programs is currently among the standards of market competition followed by many stores”, pointing out that “linking some outlets to excessive offers to obtain Its loyalty cards are due to the marketing policies of those ports, which mainly depend on the inclusion of the largest number of Consumers for their programs by giving them preferential advantages. ”

The marketing official at one of the sales outlets, Mohamed Mansour, considered that linking the offers of loyalty with loyalty cards is due to the variation of the marketing policies for each outlet, especially with some ports going to increase the number of consumers subscribed to loyalty programs for those ports, and in turn allowing them to increase sales, and study consumption patterns in Markets.

In turn, retail expert, Ibrahim Al -Bahr, considered that the expansion of the sales outlets in offering loyalty programs, and linking them with discount offers, is considered one of the marketing policies of many stores, with the aim of attracting new consumers continuously for their loyalty programs.

He called for the necessity of increasing consumer awareness, and going to select the best discounts that are appropriate to the needs of families, and in turn are not required to make it difficult to benefit from, especially in light of the increasing competitiveness of offers in the markets.

. Specialists in retail trade confirmed that linking offers to loyalty programs is due to the marketing policies of each outlet.