Welcome to all the visitors of the world in the heart of the world Dubai

The Emirate of Dubai received 9.88 million international visitors, during the period between January and June of 2025, representing 6%growth, compared to the same period in 2024, according to the latest statistics issued by the Dubai Economy and Tourism Department.

On this occasion, His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, stressed that “the strong successes achieved by the tourism sector in the emirate embodies the inspiring vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, who instilled in us the culture of challenge, and determined the impossible for us as a goal that we reach the top of excellence And leadership ».

His Highness said that «the exceptional performance recorded by the tourism sector in Dubai, during the first half of 2025, reflects the insightful vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, who made Dubai a city that does not stop development, and is only accepted by the lead in every sector. And today we are signing the fruits of this vision, which established the pillars of a comprehensive renaissance that made Dubai one of the fastest growing cities in the world, and the most attractive to visitors, investors and talents.

His Highness added: “We are continuing to enhance our competitiveness and consolidate Dubai’s position on the global tourism map, by investing in exceptional experiences, advanced infrastructure, and providing a global model in the quality of life and the diversity of options, in line with the targets of the Dubai Economic Agenda (D33) and the future vision of Dubai.”

His Highness praised the joint efforts and fruitful cooperation between the public and private sectors, stressing that “this strong partnership enhances Dubai’s position as the most important tourist destination in the world, and as a head of the global tourism map.”

His Highness said: «Dubai for the global tourism scene reflects the concerted efforts and fruitful and model cooperation between the public and private sectors and local and international partners.”

His Highness said in a post on X yesterday: “Dubai will not stop achieving records. A new number the city records by welcoming more than 9.88 million visitors during the first half of this year, and at a growth rate of 6%, compared to the first half of 2024. This new achievement reflects the vision of Mohammed bin Rashid in strengthening Dubai’s position among the three most important international tourist destinations, according to the Dubai Economic Agenda (D33), driven by the established partnerships that bring together the public and private sectors, and the marketing strategy The effective that the emirate adopts at the global level. Welcome to all the visitors of the world in the heart of the world Dubai. ”

Global events

This growth is the culmination of the distinguished development witnessed by Dubai’s offers as a tourist destination, driven by the effective marketing strategy that the emirate adopts at the global level, and the established partnerships that bring together the public and private sectors, as these joint efforts contribute to the emirate’s extensive praise.

In light of the rational leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, this rise comes in the number of international visitors in the first half of 2025 to continue to record the standard growth numbers achieved by the tourism and hospitality sectors in the emirate over the past years.

The high number of international visitors reflects the role of the tourism sector in attracting residents and new companies to the emirate, in line with the ambitious targets of the Dubai Economic Agenda (D33), aimed at doubling the size of the emirate’s economy by 2033, and the consolidation of its position is a leading global destination for business and entertainment, and this growth is closely related to the economic progress made by the emirate, and contributes to creating new job opportunities and attracting more investments, and supports Exclusively GDP of the emirate.

New destinations

Partnerships, events and global campaigns and launching a series of new destinations in the city have contributed to transferring a more comprehensive image about Dubai for international visitors, whether they are new or permanent visitors.

The dedicated marketing strategy implemented by the Dubai Department of Economy and Tourism, in cooperation with more than 3000 global parties, has resulted in achieving more growth in the main markets.

Dubai’s Economy and Tourism Department data indicate that the markets of the Gulf Cooperation Council countries and its neighboring markets in the Middle East and North Africa region acquired 26%of the total visitors to Dubai from January to June 2025, as they numbered 1.51 million (15%) and 1.12 million (11%), respectively.

Western Europe acquired the largest percentage of Dubai visitors with 2.12 million visitors (22%), followed by the Association of Independent Countries and Eastern Europe (15%), Southern Asia (15%), northeastern countries and Southeast Asia (9%), the two Americans (7%), Africa (4%), and Estalania (2%).

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The best travel destination

Dubai has maintained its position as the favorite travel destination for visitors from traditional and emerging markets, thanks to its unique offers, high safety levels, ease of access and movement, and Dubai continues to develop residence offers in it to provide various options of high quality that suit all budgets, which enhances its attractions.

In the first six months of 2025, the emirate expanded its portfolio from hotels with the announcement of new launch operations in all groups and in different locations, including “Jumeirah Al -Arab Marina” in Umm Suqeim, “Chefal Mizon” in the city of Expo, and the villas of “Beltmour Hotel” in Al -Barsha, and the “Veda Dubai Mall” hotel in central Dubai.

Distinguished performance

The Director General of the Dubai Economy and Tourism Department, Hilal Saeed Al -Marri, said: “The distinguished performance achieved by the tourism sector in Dubai affirms during the first half of 2025 the strength of the economic model in the emirate and its flexibility, even in light of the continued global challenges, and the pressure of inflation, the change of travelers, and economic instability at the global level, represents the challenges that exist in front of tourism destinations around the world. Despite this, Dubai continues its upward career, in an achievement that starts from the ambitious vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and is consistent with the strategic targets of the Dubai Economic Agenda (D33) ».

He added: “Dubai’s response to these variables came in advantage and studied, by investing in enhancing visitors’ experiences through innovation and technology, and focusing on certain sectors, such as luxury, fitness and interesting travel experiences, as well as supporting cultural exchange through the involvement of the local community. Higher ».

He stressed that «this comprehensive approach embodies Dubai’s commitment to achieving its goals to be the best city in the world to live, work, visit and invest, as it establishes its position as a global center for trade, innovation and cultural communication, and while we look at the future, we will continue to enhance this positive impact and achieve the target of the agenda (D33), by advancing the wheel of diverse and sustainable growth.

Stay at the top

For his part, Issam Kazem, the Executive Director of the Dubai Tourism and Trade Marketing Foundation, affiliated with the Department of Economy and Tourism in Dubai, said: “The distinguished performance achieved by the tourism sector in Dubai reflects the wise leadership and strategic targets of the Dubai Economic Agenda (D33), the high level of partnership relations between the public and private sectors, and active community participation that greatly contributed to highlighting Dubai As a global destination. ”

He added: «The population, companies and visitors played a supportive role in the success of this sector, as their sincere certificates and recommendations represented a strong tool to promote Dubai and its unique experiences, and access to Dubai has become easier, thanks to its distinctive infrastructure and its supportive environment for business that enhances cooperation, while its annual program full of entertainment and commercial activities, events, conferences and exhibitions was able to attract a new segment of The masses from all over the world, and the creation of a major economic impact, and in cooperation with our main partners, we are committed to continuing to improve the quality of life for visitors and population, by developing infrastructure and permanent investment in upgrading capabilities to attract more new visitors from around the world.

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Dubai .. feeling safe at night

Dubai won many international awards, in the first half of 2025, and represented one of the main achievements, during April of this year, in Dubai obtaining the certificate of the first tourist destination approved for autism in the eastern half of the globe, which reflects its commitment to providing opportunities to travel to everyone.

Regarding its presence in the world in the field of tourism, Dubai continues to occupy the first positions as the best global destination in the 2025 passengers selection awards from the “Trip Adviser” website, and in a study conducted by the travel insurance company “Incha” My Trib Walk alone at night. ”

80.6 %average work rate for hotels

Dubai’s Economy and Tourism Department data revealed that the hotel sector achieved distinguished results at all level Travelers to 3.71 nights.

The daily average price of the room increased to 584 dirhams, an increase of 5%, compared to the same period last year, while the rate of returns from the rooms available increased by 7%, from 439 dirhams, during the past year, to 471 dirhams this year, on the other hand, the total number of hotel rooms available in Dubai at the end of June 2025 reached 152 thousand and 483 rooms, while the number of facilities reached Hotel 822 facilities.

Global restaurants and options

The restaurant sector is still a factor of attraction as head of visitors and international investments, as the diverse cuisine scene that Dubai has a continuous global approval, and the fourth version of the “Michelin Dubai Guide”, issued in May, included a total of 119 restaurants representing 35 global kitchen, including the first “three -star Michelin” restaurants in Dubai, namely “FZN” from “Piper” restaurant Franzine, and “Tricsend Studio”.

With this recent honoring of the FZN restaurant, the Swedish chef, Bornin Fantzin, became the first chef in the world to get “three Michelin” stars for three different restaurants, while “Treesnd Studio” became the first Indian restaurant in the world to obtain “three Michelin” stars.

The 2025 version of the guide also included three Michelin star -winning restaurants, 14 Michelin star restaurants, 22 restaurants won the “Pep Gormand” award, and three restaurants won “Michelin Al -Khadr”.

The list of the best 50 restaurants in the world for 2025, announced in June, included two Dubai restaurants, “Tersen Studio”, which came 27th on the list of the best Middle East restaurants, and “Urvi Broz Pestero”, who again entered the list, achieving the 37th place.

Partnership relations

In the context of reviewing the diverse and growing group of destinations in Dubai, the Dubai Tourism and Trade Marketing Corporation, affiliated with the Dubai Department of Economy and Tourism, launched a series of campaigns during the first half of 2025, such as “Choose your story”, in cooperation with Milli Bobby Brown and Jake Bungivi, and “Dubai Summer Insecurity”, and “Surprises in Dubai”, in cooperation with Fararat Kohli and Anushka Sharma.

These distinguished global marketing campaigns still contribute to attracting more visitors, by promoting Dubai with a broader segment of the international public.

In the context of its continuous efforts to support the Dubai Economic Agency targets (D33), the Dubai Department of Economy and Tourism signed strategic partnership relations, in the first half of the year, with hospitality companies «International Marriott», “Hayat” and “Primer In”, with the aim of enhancing the experience of visitors and upgrading the level of the emirate’s attractiveness at the global level.

The Dubai portfolio will continue from the place of residence in growth with the launch of a prominent group of destinations, such as “Mandarin Oriental Down Dubai”, “Zaha” island in the world islands, and “Dubai Marina”, the luxury hotel of the “Finet Collection” brand, which is scheduled to be the longest hotel tower in the world.

Dubai is a destination for influential business events

The Dubai Business Events Office, the official office of conference holding in Dubai, affiliated with the Dubai Department of Economics and Tourism, contributed to enhancing Dubai’s position as a strategic destination for influential business activities, and Dubai once again achieved the first rank in the Middle East, in terms of the number of conferences of associations that hosted it during 2024, according to the International Association for Meetings and Conferences, and the Dubai Business Events Office set a record during the first half of 2025 by winning With 249 shows to host international conferences, seminars and motivational programs, and these activities are expected to attract more than 127 thousand delegations to Dubai in the coming years.

• Gulf countries and their neighboring markets in the Middle East and North Africa, acquired 26% of the total visitors of Dubai.

• Western Europe acquired the largest percentage of Dubai visitors, by 2.12 million visitors, by 22%.

Hamdan bin Mohammed:

• Mohammed bin Rashid instilled in us the culture of challenge, and the impossible defined for us a goal that we inform the tops of excellence and leadership.

• It continues to enhance our competitiveness and consolidate Dubai’s position on the global tourism map, by investing in exceptional experiences.