Participants at the Distributors Conference: Effective distribution plans start from understanding the feelings and needs of readers
Sharjah, April 7/ WAM/ Participants on the first day of the International Distributors Conference, in its fourth edition, which started today at the Expo Center, Sharjah, confirmed that the success of the book distribution and marketing strategies in the digital era requires that they exceed traditional models and rely on flexible digital tools and accurate analyzes of the reader’s data and a deeper understanding of his feelings and needs.
Participants stressed the importance of building sustainable marketing and distribution plans that extend to the post -exhibitions and are determined to keep pace with the rapid changes in the global publishing market, stressing that linking the book to feelings, addressing the reader in its own language and creating technical experiences that facilitate access to books, major keys to the effective distribution industry.
Ayman and Hirah, a member of the founder of the Executive Director of the Katubia House for Publishing and Distribution in Egypt, Australia, stressed during the workshop that he led during the conference that preserving an effective and renewable distribution policy requires publishers and distributors to review their plans periodically and not be satisfied with developing a fixed plan without adjusting them according to market variables.
He said and confused during a workshop entitled “How to maintain a special distribution policy” that the biggest challenge lies in continuing to update the distribution tools to keep pace with the sector’s developments, especially with changing reading patterns and multi -media, indicating that the success of the distribution policy is based on three main elements, the first of which is the use of appropriate technological tools that allow publishers to reach their audiences efficiently and the second is the data analysis continuously to assess the effectiveness of the plan and amend it based on behavior Users and thirds understand the reader’s needs and communicate with him in a directed personal language that allows the provision of appropriate content for each reader, whether it is paper, digital or audio.
On his experience in combining the Egyptian and Australian markets, he explained that his presence in a mature market like Australia allows him to anticipate global trends early, allowing him to take preventive and pre -emptive steps in the Arab market, stressing that his deep knowledge of the Egyptian market by virtue of the upbringing and experience gives him a greater ability to communicate with the Arab reader and understand his needs while the Australian market provides him with an advanced work environment that facilitates the entry of new players to the new players to the new players Publishing industry.
In turn, Basma Karim, Director of “Glys Com” for publication and the “Gles Media” marketing company in Tunisia, stressed the importance of marketing in delivering the book to the audience.
A workshop titled “When the books speak in the language of their audiences” explained that the competition faced by the book today is no longer limited to publishing houses and libraries, but with entertainment content on social media platforms, which requires more marketing approaches to the reader and his feelings.
She pointed out that the videos, interactive designs and short clips can make a big difference when implementing them in a visual language that simulates passion and touching hearts and talked about the role of artificial intelligence tools in supporting this trend, stressing that its use with a human sense helps to create more effective campaigns that transform the book from a commodity to a complete emotional experience.
For his part, Saeed Shaaban, Director of Projects and Founder Participated in a number of Cultural and Educational Initiatives, stressed the importance of thinking about marketing books on an ongoing basis, explaining that his workshop, which was entitled “Marketing the Sustainable Book during Exhibitions and Beyond,” highlighted the practical experiences that are implemented annually and in particular during the Cairo International Book Fair, which witnesses millions of visitors and constitutes a great opportunity for publishers if it is invested in long marketing plans The term.
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