المملكة: The “Media Ambassadors” initiative achieved remarkable presence and positive results

The head of the Saudi Media Forum, CEO of the Radio and Television Authority, Muhammad bin Fahd Al -Harthi, held a meeting with the media ambassadors participating in the previous version of the “Media Ambassadors” initiative, in the context of strengthening the initiative’s path, reviewing the past experience, and discussing the mechanisms of its development and turning it into a sustainable institutional project.
Al -Harthi stressed during the meeting that the “Media Ambassadors” initiative is one of the most prominent qualitative initiatives adopted by the forum, due to its direct association with an active segment that has the passion and the ability to create a real movement in the media scene, noting that the media sector is witnessing accelerated transformations, which requires the launch of renewable initiatives that exceed the scope of temporary activities, to sustainable projects that contribute to building capabilities Young national cadres.

“Media Ambassadors” initiative

He explained that the initiative achieved in its previous experience a remarkable presence and positive results, which contributed to the development of the participants and strengthening their role within the national media system, because of its qualitative orientation in the involvement of the interested and content makers outside the framework of traditional elites; This is in line with the media movement in the system led by His Excellency the Minister of Information, Mr. Salman Al -Dossary.
The head of the Saudi Media Forum indicated that the “Media Ambassadors” initiative represents a platform for creativity and an opportunity to enhance international cooperation.
The meeting witnessed the discussion of a number of axes related to the development of the initiative, as the ambassadors reviewed their opinions and experiences during their participation in the last version, in addition to the discussion of the most prominent challenges they faced, and the presentation of a number of qualitative ideas and proposals aimed at raising the efficiency of the initiative and enhancing its impact in the next stage.