In arts and sports …" Sharjah Government Communication" Concept "Soft power"

Sharjah, May 18 / WAM / The Sharjah Government Communication Award, organized by the Media Office of the Sharjah Government, establishes the concept of “soft power” using culture, arts, sports, technology, music and drama in communication between governments and societies and positive influence.

Through its 12th session, it moves forward in this regard, as governmental, international organizations and the private sector are to participate in the category of “the best communication messages through” soft power “elements, which offer an advanced and integrated perspective of human interaction.

This category is one of the distinguished categories of the award, which reshapes the concepts of communication in line with the developments of the times, modern technologies and innovative methods.

The award continues this year, receiving applications for candidacy until July 24, including (23) category divided into 5 main sectors: the prizes of government agencies, international organizations, the private sector, individual prizes, partners’ prizes and jury prizes, and those wishing to compete in the 2025 session, in which the winners will be honored next September, will submit their requests through the award website https://gca.sgmb.ae ..

His Excellency Tariq Saeed Allai, Director General of the Media Office of the Sharjah Government, said that the award enhances the prestigious position and the good reputation of the United Arab Emirates and the Emirate of Sharjah in the positive impact through effective government communication, indicating that the use of soft power in communication with the public contributes to supporting positive images at the global level and allows building partnerships, attracting investments and attracting minds, in a way that reflects on economic stability Social and open wider horizons for cultural and scientific exchange.

The award believes that the tools and elements of “soft power” such as music, arts, drama, cinema and sport are effective means in building influential communication messages that go beyond linguistic and cultural barriers, which makes them able to form mass awareness, promote identity, and consolidate social values, and tools contribute by telling stories or displaying achievements in delivering strong messages that build social thought, and enhance the image of countries and societies on the scene on the scene World.

The jury of the award, which includes a group of experts and specialists in media and communication in the category of “the best communication messages through the elements of” soft power “, focuses on accurate standards based on clear scientific foundations, including several aspects of which includes the originality of the message, its clarity and its connection to a tool of” soft power “tools, in addition to the extent of its spread at the global level, and its ability to change stereotypes or establish human values The extent of the audience interacts with it, as it attaches special importance to innovation in providing messages and its ability to cause a sustainable impact.

Last year, the “Best Investment” category won the Conference of the Parties to the United Nations Framework Convention on Climate Change (COB 28), which was hosted by the United Arab Emirates, to employ the distinguished conference of “soft power” elements in communicating environmental and economic messages and its formation is a leading global model in how to employ cultural diplomacy and creative messages to raise awareness of climate challenges while highlighting opportunities Sustainable investment.

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