المملكة: Digital transformation enriches the experience of the guests of Rahman in Medina

With the arrival of the Hajj season every year, the concerned authorities in the Kingdom of Saudi Arabia are racing to provide an exceptional experience for the guests of Rahman, which reflects its leadership in the service of the Two Holy Mosques.
As the first stations of the pilgrims, Medina leads the scene of innovation and digital transformation, through an integrated system of smart services that contribute to facilitating Hajj procedures, and improving the visitor’s experience from the moment of arrival until departure.

Comprehensive digital solutions

The visitor begins his trip to Medina with a smart reception at Prince Muhammad bin Abdulaziz International Airport, as digital platforms facilitate entry, mobility and residence procedures.
These technologies contributed to reducing congestion and saving time, which reflected positively on the elasticity of the pilgrim’s experience and the smoothness of his movements throughout the city.

“Nesc” is a pioneering digital model

Among the most prominent digital platforms that served the guests of Rahman is the “Nesc” platform, which allows the possibility of reserving the dates of visiting the honorable kindergarten, and organizing the pilgrim table in proportion to the daily operational energy.
This system allowed pilgrims to perform their spiritual visits without crowding or long waiting, which strengthened the quality of the spiritual experience.

Applications access to health services

On the health aspect, the “Tawakolna” application and other medical applications contributed to enabling pilgrims to immediately access to health services, including identifying the nearest health center, reserving medical appointments, and ordering ambulance services, which helped to provide accurate and rapid care in integration with field teams.
To enhance the movement of movement, the competent authorities provided interactive applications that explain the maps of Medina, the entrances and exits of the Prophet’s Mosque, in addition to the most prominent Islamic landmarks such as the Quba and Jabal Al -Uhud Mosque, the frequency transport sites and public facilities.
In these applications are used in artificial intelligence techniques that allow Hajj to ask questions and obtain answers in his mother tongue, which contributes to improving communication and providing accurate and immediate information.

Continuous update guarantee of service quality

The Ministry of Hajj and Umrah, in cooperation with the Saudi Commission for Data and Artificial Intelligence (Sayya), is keen to update these services and platforms periodically, depending on the analysis of use data and pilgrims’ observations, with the aim of providing a better experience every year.
Digital transformation in the Hajj season is no longer a supplementary choice, but rather a major tool in crowd management and the achievement of operational efficiency, especially in Medina, which receives hundreds of thousands of visitors.
These efforts are an actual embodiment of one of the goals of the Kingdom’s 2030 vision, which is to upgrade the experience of the guests of Rahman and provide modern services worthy of the Kingdom’s position and leadership.