"Tourism and Archeology" An electronic promotional campaign is launched in the Arab market in cooperation with the Wego platform

– The Ministry of Tourism and Antiquities launches an electronic promotional campaign in the Arab market in cooperation with the WEGO platform

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– Intensive advertising waves during holidays and official holidays

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– The campaign aims to attract 500 thousand tourist reservations and attract more than a million passengers & nbsp;

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within the framework of implementing the international promotional campaign under the slogan & quot; Egypt … an incomparable diversity & quot; the Ministry of Tourism and Antiquities, represented by the Egyptian General Authority for Tourism Activation, campaign, campaign, campaign A new electronic to promote the Egyptian tourist destination in the Arab market, in cooperation with the wego global platform, one of the most prominent search and electronic reservation engines in the Middle East, and the campaign continues until June 2026.

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The launch of this campaign comes in implementation of the assignments Specialized in tourism promotion, because of its high effectiveness in reaching various segments of tourists in various tourism markets, and achieving the required impact directly and quickly, while highlighting the unique tourist destination and various tourism components and a diversity of tourism experiences. For strategic departments affairs, and the Acting CEO of the Egyptian General Authority for Tourism Activation, this campaign comes within a comprehensive plan that aims to increase the tourism movement coming from the Arab market for Egypt during the fiscal year 2026/2025, by strengthening the digital presence of the Egyptian tourism destination on international electronic platforms specialized in tourism and travel, and highlighting a modern and attractive image that reflects the richness and development of the Egyptian destination Continuing. The promising intentions thanks to the urban and tourist development it witnesses makes it eligible to receive tourists of various nationalities.

He emphasized that the authority is going according to an ambitious plan to expand the base of tourists from the Arab market, through the use of smart promotional tools, ensuring that the target audience and enhancing the occupancy rates of tourist hotels and resorts, in a way that contributes to supporting the national economy and increasing the return from the tourism sector. The same context, Professor Suzan Mustafa, Director General of the Tourism Promotion Department at the Authority, explained that the campaign includes an integrated media plan that includes video advertisements through the YouTube platform, advertising campaigns through the Google search engine, promotional content in both Arabic and English, and smart advertisements (OOH) in cinemas and commercial centers in Arab countries, in addition to intensive propaganda waves during peak periods Like official holidays and holidays. & hellip; & hellip; & nbsp;

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