Legend Motors cooperates with 212 Off-Road to officially launch the 212 vehicle in the UAE

As the exclusive strategic partner of the 212 brand in the United Arab Emirates, Legend Holding Group, in cooperation with the brand’s global team, successfully organized the global launch of the 212 strategy in Dubai. The event was honored by its presence, His Excellency Ou Bo Qian, Consul General of the People’s Republic of China in Dubai, along with an elite group of members of the Middle East’s royal families, business leaders, and prominent media representatives.

The guests praised the quality of the 212 brand’s products and their unique distinction, and expressed their great appreciation for Legend Holding Group’s strategy and its distinguished operational efforts in the region.

Honoring tradition and reviving the spirit of off-road adventure

The 212 was first introduced in 1965 as the first independently developed four-wheel drive vehicle in China, becoming a symbol of resilience across generations. From border patrol duties to desert cruises, its iconic boxy design and powerful engine embody the spirit of patriotic perseverance.

Six decades later, the new 212 comes T01 To continue the ancient legacy according to the famous design philosophy of “one arc, two circles, three horizontal lines, and four vertical lines,” but with a modern vision, superior performance, and global horizons. It is not just a vehicle, but a companion of its time, embodying strength, courage, and the spirit of Eastern leadership as it crosses all borders of the world.

About Legend Holding Group

Legend Holding Group is one of the most prominent automotive distribution and services groups in the Middle East, with more than 20 years of experience and extensive local resources. The group is committed to introducing exceptional car brands to the region and providing integrated solutions for the automotive lifestyle of its customers.

Firm roots in the market and long-term commitment

With more than two decades of extensive experience in the Middle East markets, Legend Holding Group played a pivotal role in the success of the regional launch of the 212 brand. Drawing on its strong local resources, the group ensured that every aspect of the event met the highest international standards.

The group has completed a comprehensive plan to launch the 212 brand in the region, with the main showroom scheduled to open in Dubai next November, with the first fleet of display and test vehicles already ready. During the event, two exclusive versions dedicated to the Middle East were also revealed – “Falcon“and”Pioneer“- which received wide admiration and great praise.

Strengthening the service system and confirming commitment to customers

In order to ensure customer satisfaction, Legend Holding Group announced a comprehensive plan for its after-sales service network, which includes:

– Establishing a regional center for spare parts to ensure speedy supply.

– Forming a specialized local service team to provide integrated support before and after sales.

– Launching guarantee and financing programs specifically designed to meet the needs of Middle Eastern customers.

These initiatives reflect the group’s long-standing commitment to the region and its endeavor to provide a hassle-free, upscale ownership experience.

Strengthening strategic cooperation and shaping a common future

Mr. Cheng Kai, Founder of Legend Holdings Group, said:

“We firmly believe that the combination of the superior strength of 212 products and our extensive local experience will achieve remarkable success in the Middle East. We will continue to invest our resources, expand our service network, and strive for 212 to become the most trusted brand among off-road enthusiasts in the region.”

Mr. Lu Yunran, General Manager of 212 Off-Road Vehicles, added:

“We look forward to establishing the principles of long-term partnership, innovating sincerely, and moving forward with determination. Together with our partners, we will chart new paths, explore the unknown, and enable users around the world to experience driving this classic Chinese icon to every corner of the world.”

The success of this event is evidence of the close cooperation between Legend Holding Group and the 212 brand, as the two teams worked side by side in planning and implementing the event to overcome cultural and logistical challenges, providing an exceptional global automotive offering. In the next phase, Legend Holding Group and the 212 brand will continue to strengthen their partnership, intensify localization efforts, and expand their presence in the Middle East markets.

From selling products to user-driven experience

During the global launch event, the 212 brand showcased a complete line-up of rugged vehicles designed to embody pure mechanical strength and superior off-road capabilities. Built with an ethos of toughness, power and control, these vehicles recreate the essence of true off-road driving – where reliability and performance take precedence over all else.

Legend Motors is committed to reviving this spirit in the Middle East, by offering vehicles that express the region’s passion for power and adventure. From compact three-door models to utility pickup trucks and rugged sport utility vehicles, each 212 vehicle is built to withstand extreme conditions and meet the needs of real drivers who experience the thrill of challenging terrain.

This philosophy is based on three basic principles adopted by Legend Motors: performance, durability, and ease of daily use. With its robust mechanical engineering and classic design, Legend Motors ensures that each of the 212 vehicles exceeds the expectations of off-road enthusiasts and adventurers in the region.