A generous donation of 35 million dirhams in support of the “End Life” campaign to save 5 million children from starvation.

A philanthropist provided an amount of 35 million dirhams, in support of the “Have a Life” campaign to save 5 million children from starvation, which was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” in conjunction with the holy month of Ramadan, to raise at least one billion dirhams to be invested in implementing sustainable programs and projects that contribute to combating child hunger in the world.

The “End Life” campaign to save 5 million children from starvation comes as an extension of a solid humanitarian vision led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, who made the fight against hunger a firm moral and humanitarian priority, not linked to an emergency or a passing crisis, but rather stems from a deep conviction that protecting people, especially children, is the essence of development and civilizational work.

This comprehensive interaction from individuals, institutions and companies, with the new Ramadan campaign, which falls under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, translates the consolidation of the culture of giving and giving in the Emirati society, and the competition of its children to do good, and support the specific humanitarian initiatives launched by the Emirates to help the most needy communities around the world.

The “End Life” campaign to save 5 million children from starvation, which comes in partnership with the United Nations Children’s Fund (UNICEF), Save the Children, the Children’s Investment Fund Foundation, and Action Against Hunger, aims to find sustainable solutions to provide food and protect children from hunger according to a clear methodology.

The number 11.5, which is linked to the “End of Life” campaign to save 5 million children from starvation, which falls under the umbrella of the “Mohammed bin Rashid Al Maktoum Global Initiatives” Foundation, refers to the mid-upper arm circumference in children between the ages of 6 months and 5 years, and it is an approved medical measurement that is widely used for early detection of severe acute malnutrition in children, and according to the World Health Organization guidelines, a decrease in arm circumference to less than 11.5 centimeters is one of the medical criteria for diagnosing a condition of malnutrition. Acute nutrition.

The “Edge of Life” campaign to save 5 million children from starvation continues to receive contributions from institutions and individuals through 7 main channels, which are the website dedicated to the campaign www.edgeoflife.ae, and the campaign’s call center on the toll-free number 8004999. Contributions can also be made through bank transfer to the campaign account.

(940340003708472909222IBAN: AE) (at Emirates Islamic Bank in UAE dirhams.

The “Limit Life” campaign to save 5 million children from starvation allows you to contribute via SMS text messages by sending the word “Life” or “LIFE” through the “Du” and “e&” networks in the Emirates to the numbers: 1034 to donate 10 dirhams, 1035 to donate 50 dirhams, 1036 to donate 100 dirhams, and 1038 to donate 500 dirhams.

You can contribute to the “End of Life” campaign to save 5 million children from starvation through the “Dubai Now” application, under the “Donations” category.

You can also contribute to the campaign via the YallaGive.com website under the “Donations” category, or by creating a special wallet for institutions or individuals on the Dubai platform for community contributions, “Jood.” Jood.ae.