"Cultural content makers" It is organizing a session on preserving identity and creating influence within the activities of its second week
DUBAI, 17 JUNE / WAM / The “Cultural Content Creators” program, which is organized by the Dubai Press Club in cooperation with the Dubai Culture and Arts Authority (Dubai Culture), as part of the third phase of the “Dubai Content Creators” program, began its second week of activities with an interactive dialogue session, during which today, Wednesday, His Excellency Hala Badri, Director General of the Dubai Culture and Arts Authority, was hosted under the title “Cultural Content Creators: Between Preserving Identity and Creating Influence,” at the Etihad Museum. In Dubai.
The “Cultural Content Creators Program” aims to empower a new generation of specialized content makers, and enhance their abilities to produce qualitative cultural content that reflects Dubai’s identity and cultural values, and keeps pace with the rapid transformations in the digital environment.
On this occasion, Her Excellency Mona Ghanem Al Marri, Vice President and Managing Director of the Dubai Media Council and President of the Dubai Press Club, said: With the launch of the activities of the second week of the “Cultural Content Creators” program, we continue to work to enable participants to deepen their understanding of the role of cultural content in strengthening national identity and consolidating community awareness, as it is an influential tool for transmitting values, knowledge and inspiring stories to new generations in a language that suits the requirements of the times.
Her Excellency added: The program comes within the framework of our keenness to support media and creative talents and provide them with the knowledge and skills necessary to produce qualitative cultural content that reflects the specificity of our society and culture, and contributes to highlighting the cultural image of Dubai and the Emirates to the world, keeping pace with the rapid transformations in the digital environment and enhancing the presence of meaningful and influential content.
Her Excellency said that the rapid transformations taking place in the digital landscape impose on cultural content makers a double responsibility, which is to achieve a balance between keeping pace with technological development and preserving the authenticity of the cultural message. We believe that investing in young talent and empowering them with the tools of creative storytelling and digital innovation is an investment in the future of culture and media together. We look forward, through this program, to contributing to preparing a generation of content makers who are able to transform cultural heritage and local stories into influential and inspiring content, consolidating Dubai’s position as a global center for creativity, culture and industry. Content.
During the session, Her Excellency Hala Badri discussed a number of vital topics and axes that are directly related to the production of creative cultural content. Her Excellency stressed the basic feature of cultural content that achieves its goals in creating impact and reaching the largest possible audience, which is that it should be content with a human dimension, that directly touches human life and explores its details.
Her Excellency said: Today, cultural content that carries a human dimension represents one of the most important bridges that connect societies to their memory, values, and identity. It also constitutes an effective tool for promoting cultural dialogue and communicating local stories to a global audience. From this standpoint, we at Dubai Culture believe in the importance of empowering a new generation of content makers who are able to present Emirati culture in innovative ways and a contemporary language that preserves its authenticity and highlights its richness and diversity, in line with Dubai’s vision of consolidating its position as a center. A global culture and incubator for creativity and talent.
She added: Today, the cultural content sector is witnessing rapid transformation due to digital development and modern technologies, which opens wide horizons for creators to produce more influential and accessible content. At the same time, it is the responsibility of content makers to employ these tools in a conscious manner that contributes to preserving cultural identity and transmitting it to future generations. Through our participation in this program, we are keen to provide a space for dialogue and exchange of experiences with young people, encourage them to explore the opportunities available in the cultural and creative sector, and transform cultural ideas and stories into inspiring content capable of creating a positive and sustainable impact.
The session discussed a number of topics related to the future of cultural content and the role of digital platforms in enhancing its presence. Her Excellency Hala Badri reviewed the importance of cultural content at the present time, and the role of cultural content makers in particular in preserving the authenticity of the Emirati identity and presenting it in contemporary ways capable of reaching various segments of the audience, and conveying the story of Dubai to the world.
Maryam Al Mulla, Director of the Dubai Press Club, said: In its second week, the “Cultural Content Creators” program continues to achieve its goals in enabling participants to acquire practical skills and specialized knowledge that contribute to developing cultural content and enhancing its presence on various digital platforms. Since the launch of the program, we have witnessed a high level of interaction and interest from the participants, which reflects growing awareness of the importance of cultural content and its role in building bridges of communication between culture and society.
She added: H.E. Hala Badri’s session represents an important milestone within the program’s work, as it carries inspiring visions and experiences that highlight the role of content makers in highlighting the Emirati identity and creating a positive and sustainable impact in the digital space. This type of session also gives participants the opportunity to benefit from leadership expertise in the cultural and creative sector, and learn about the opportunities and challenges that this vital sector is witnessing in light of the rapid digital transformations. We are keen through these specific sessions to provide an interactive dialogue environment that helps participants develop and refine their ideas. Their skills and transforming their passion for cultural content into media and creative projects of value and impact.
The session also discussed the role of youth in transmitting culture to future generations, and the mechanisms for transforming cultural and heritage stories into inspiring digital content that leaves a tangible impact on people’s lives, in addition to reviewing the most prominent opportunities available to talented people and those wishing to work within the cultural and creative sector, and the cultural scene in Dubai provides a supportive environment for talents and creative initiatives.
The session also touched on the most prominent challenges facing cultural content in light of digital transformation, and the impact of modern technologies and artificial intelligence on the future of content creation, as well as discussing cultural topics and stories that still need to be further highlighted, documented, and presented in innovative ways that suit the aspirations of the contemporary audience.
The “Cultural Content Creators” program continues its work until June 19 through a group of workshops and specialized sessions that focus on developing participants’ skills in the fields of digital narration, creative production, and cultural content making, which contributes to preparing competencies capable of producing influential content that reflects the richness and diversity of the cultural scene in Dubai.
- For more: Follow Khaleejion 24 Arabic, Khaleejion 24 English, Khaleejion 24 Live, and for social media follow us on Facebook and Twitter
