Kia strengthens its presence in the Saudi market by expanding its network and providing an advanced customer experience

· Al Jabr Trading Company and Al Ahlia Marketing Company will contribute to enhancing access to Kia models throughout the Kingdom

· The opening of the new Al Ahlia Marketing Company showroom in Riyadh represents a significant achievement within the framework of the dual distributor model

· This step is in line with Saudi Vision 2030 by launching electric and hybrid cars in the Saudi market

Kia Middle East and Africa announced the opening of a new showroom for the National Marketing Company (NMC) in Riyadh. This step is of particular importance, as it represents a significant achievement within the framework of the dual distributor strategy adopted with Al Jabr Automotive Company, which was specifically designed to ensure wider access to Kia models and provide distinguished customer service throughout the Kingdom of Saudi Arabia. This expansion step also confirms Kia’s firm commitment to strengthening its position and spread in the Saudi market in line with the goals of the Kingdom’s Vision 2030.

The new Al Ahlia Marketing Company showroom in Riyadh will contribute to enhancing Kia’s efforts, which focus on providing customers with innovative automotive solutions and exceptional service. With the presence of 16 showrooms under the management of the National Marketing Company (NMC), in addition to 34 locations of Al Jabr Company, Kia has succeeded in enhancing the scope of its presence and spread in the Saudi market. This joint combined network reflects the growth of the brand, as it started with 37 facilities in 2022 to reach 50 by 2024, as it continues its expansion plans, and aims to exceed the limits of 60 locations by 2025, which will enhance the accessibility of the models. Kia, quality and quality of services.

In addition to its expansion plans, Kia has established dedicated delivery centers throughout the Kingdom, with the aim of coordinating and simplifying vehicle logistical operations and improving delivery times. This initiative is coupled with the involvement of “Genius Product” experts in the showrooms, who provide customers with personalized demonstrations of their innovative products and provide in-depth consultations to enrich their showroom experience.

Suhang Zhang, Regional President of Kia Middle East and Africa, said: “The Saudi market is of special and great importance to us. Our expansion plans and the launch of new showrooms and service facilities reflect our firm commitment to meeting customers’ needs and including them at the forefront of our business and activities. Through innovative services and a constantly growing presence. We aim to exceed customer expectations and inspire them through meaningful interaction and communication.”

In line with Saudi Arabia’s ambitious 2030 vision, Kia has introduced a range of electric and hybrid vehicles in the Saudi market. These vehicles include the Kia EV9, EV6, EV5, HEV K5, HEV K8 and HEV Sorento, highlighting Kia’s commitment to providing environmentally friendly and sustainable mobility solutions. These initiatives also contribute to supporting the Kingdom’s long-term sustainable development goals and meet the constantly evolving preferences of modern consumers.

This year, Kia witnessed remarkable growth in the Kingdom of Saudi Arabia, achieving a 36% increase in sales and occupying third place in the Saudi car market. Kia’s partnership with Al Jabr Trading Company also won the Consumer Protection Excellence Award presented by the Saudi Consumer Protection Association, in a step that reflects its continued commitment to quality and achieving customer satisfaction.

Kia continues to invest in its successes and development, to provide innovative mobility solutions, strengthen its relationships with Saudi customers, and contribute to achieving the ambitious economic and sustainability goals of the Kingdom of Saudi Arabia.