Abu Dhabi Investment and MasterCard launch the “Digital Partnership” initiative

Yesterday, the Abu Dhabi Investment Office and MasterCard launched the Digital Partnership Initiative in Abu Dhabi, which aims to enhance economic growth in the emirate and achieve excellence in government services using MasterCard’s payment infrastructure. The initiative was launched during Abu Dhabi Financial Week, and is part of the Digital Partnership for Cities program from MasterCard, which provides a unique framework for partnership that supports achieving the most prominent goals related to innovation, productivity, and economic development.
The initiative is also an ideal platform for employing the latest technologies in the field of payments, security, and artificial intelligence, to support efforts aimed at addressing the pressing social and economic challenges facing governments, companies, and citizens. The initiative aims to employ advanced financial technologies to “digitize” government payment systems and support the growth of small businesses. Medium and medium sized financial technology companies and emerging financial technology companies in “Hub71”, the global technology ecosystem in Abu Dhabi.
MasterCard’s Center for Advanced Artificial Intelligence and Cyber ​​Technology will also cooperate with the Abu Dhabi Investment Office to develop innovative products based on artificial intelligence and blockchain technology, in order to support the electronic games production sector in the emirate and other high-growth sectors. The Abu Dhabi Investment Office will provide support to MasterCard to work with government and private entities in Abu Dhabi to develop specialized digital financial solutions that meet the needs of these entities.
Prepaid cards will be launched specifically designed to suit the increasing number of travelers and residents in Abu Dhabi, and through integration with the (MasterCard Priceless) platform, marketing channels will be allocated to the Emirate of Abu Dhabi, a special website, and access to the global “MasterCard” network that displays tourist destinations in the emirate. , including hotels, museums and entertainment events.
Director General of the Abu Dhabi Investment Office, Badr Salim Sultan Al Olama, said: “Enhancing the digital economy is a fundamental pillar of sustainable economic growth in Abu Dhabi, and the partnership with MasterCard will contribute to strengthening Abu Dhabi’s position as a global center for innovation in digital services, which contributes to empowering companies.” Small and medium sized enterprises, attracting international talent, and supporting the prosperity of the tourism sector. This partnership is an essential step in the emirate’s digital transformation journey, and outlines the features of a future in which businesses and communities flourish, which consolidates the position of Abu Dhabi’s economy. As a global standard for sustainable growth.