The Department of Economy and Tourism in Dubai reviews future plans with its partners

2024/12/15 8:16:01 PM

4 minutes read

Dubai, December 15 / WAM / The Department of Economy and Tourism in Dubai organized the second regular meeting for the year 2024 with partners, where it reviewed with them the most prominent initiatives and marketing and promotional campaigns that focus on joint cooperation, and also highlighted the pivotal role that tourism, events and related sectors play in achieving the goals. The ambitious Dubai Economic Agenda D33.
The meeting, which was held at the InterContinental Hotel Dubai Festival City, attracted more than 1,300 executives, experts and professionals in many sectors, including tourism, hotels, tourist attractions, and event venues, as well as tour operators, airlines, and other government agencies. .
His Excellency Hilal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai, stressed the positive impact of the established and growing partnership between the government and private sectors in achieving sustainable development goals in Dubai, and pushing its tourism sector to a new stage in which the emirate continues to introduce new standards and concepts for excellence in the field of hospitality, noting the role of partners. In providing innovative solutions and services that will increase Dubai’s attractiveness to tourists from around the world, at a time when the efforts of the two sectors are joining forces to enhance Dubai’s global position as the best city to live, work and visit.
During the meeting, the distinguished performance of the tourism sector and hospitality indicators was reviewed, as Dubai hosted 14.96 million international visitors during the first ten months of 2024, an increase of 8 percent compared to the same period last year, and hotel capacity increased to 152,532 rooms by the end of last October. The average occupancy indicators, the number of rooms booked, the average daily rate, and the average revenue from available rooms also increased.
Participants learned about the most prominent marketing campaigns and initiatives recently launched by the Department of Economy and Tourism in Dubai, in cooperation with partners, as well as the main projects that serve as engines for continued growth in the tourism sector, including cruises, yachts, weddings, culinary arts, and sustainability.

His Excellency Issam Kazim, Executive Director of the Dubai Corporation for Tourism and Commerce Marketing, said that the tourism sector in Dubai continues to grow and gain more momentum under the guidance of the wise leadership and the implementation of its ambitious vision, as well as investing in the strong strategic partnership between the public and private sectors to contribute to its development and advancement to advanced levels. With our keenness to provide exceptional experiences for visitors to Dubai, which enables us to maintain the high rates we achieve in various hospitality indicators, and thus make important and vital contributions to reaching the ambitious goals of the Dubai Economic Agenda. D33.
He added that the vital tourism sector in Dubai has been able to continue its growth despite the challenges and external factors affecting the global travel market, as we work collectively and within one team to increase our share in the market, and we innovate and innovate to remain at the forefront.”
For his part, His Excellency Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Corporation, said that the success achieved by the tourism, retail and events sectors in Dubai during the year 2024 reflects the vision of the wise leadership in strengthening the emirate’s position as a leading global destination for business and entertainment, in line with the objectives of the Dubai Economic Agenda D33. Pointing out that Dubai has achieved exceptional achievements this year, such as the Dubai Fitness Challenge and the launch of the 30th edition of the Dubai Shopping Festival, expressing his optimism. Dubai will continue to achieve growth in 2025, and enhance its attractiveness as a major destination capable of providing exceptional experiences to its residents and visitors.
The meeting reviewed the promotional efforts and initiatives of the Department of Economy and Tourism in Dubai at the international level, which are launched through 36 of the Department’s offices covering more than 60 countries around the world, as the Department continues to strengthen its relations with more than 3,000 partners in the travel sector, including 270 current or established partners. Potential candidates who will be hired soon. The department also conducted more than 45 introductory tours and international workshops this year.

The meeting focused on the significant impact of the department’s social media, as posts on the social media pages of the “Visit Dubai” website across multiple platforms and languages exceeded 290 million posts, and posts on strategic partners’ pages also reached 375 million posts, while posts by famous opinion leaders were recorded on Social networking sites generated more than 104 million posts during the second half of this year alone.

The Department of Economy and Tourism in Dubai also expanded the horizons of communication with local and international audiences through innovative initiatives, which included the launch of the “Visit Dubai” channel on the WhatsApp application in the Arabic language, the (Dubai, Always) website for electronic games, and a podcast in the Chinese language that achieved widespread demand exceeding one million recorded minutes of Listeners.

At the regular meeting, attendees learned about the “Dubai – What’s Not To Love” campaigns, Dubai: A Whole New You and the “Dubai: Who’s Ready?” campaign. On the Netflix platform.
In the context of enhancing Dubai’s appeal to young audiences in the Arabian Gulf region, the department launched the This Calls For Dubai Yabeelha Dubai campaign, and its latest global campaign, entitled “Whoever Visits It, Knows Its Magic,” was an opportunity for families from different cultures in Dubai to share their experiences in the city in their mother tongues, to encourage… Their countrymen are encouraged to visit the city and experience what it has to offer.

The meeting touched on the success of the eighth session of the Dubai Fitness Challenge, while providing details about the success of this initiative, which was launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense, Chairman of the Executive Council of the Emirate of Dubai, in attracting A record number of participants reached 2.7 million participants.
With the launch of the Dubai Shopping Festival activities, attendees were informed of the plans and events for the thirtieth session of the festival, and were given a comprehensive overview of Dubai’s annual retail calendar for 2025, such as the “Ramadan in Dubai” campaign, “Eid in Dubai” celebrations, and “Dubai Summer Surprises.” “, “Dubai Fashion Season”, and “Dubai Furniture Festival”, in addition to campaigns such as “Major Electronic Sale” and “Three Days of Major Sale”.