Etihad Airways is the official carrier of the third edition of the “One Billion Followers Summit”

The “Billion Followers Summit”, the first summit specialized in shaping the content industry economy, and the largest of its kind in the world, announced that Etihad Airways has joined the list of partners of the third edition of the summit, which is organized by the “New Media Academy” in Dubai during the period from 11 to 20 days. Next January 13, under the slogan “Purposeful Content.”

According to the partnership agreement, Etihad Airways will be the official carrier of the third edition of the “One Billion Followers Summit.” This partnership represents an important step towards achieving the objectives of the largest event of its kind in the world, most notably enhancing the UAE’s position as a global capital of the digital economy and a global center for creative industries, and consolidating content. The aim is to bring about a qualitative shift in the creation of positive content and mechanisms for using social media, and to motivate major investors and companies to adopt entrepreneurial ideas by providing financing and financial support to entrepreneurs and content makers.

The partnership between the “Billion Followers Summit” and “Etihad Airways” also contributes to achieving the summit’s efforts to expand the list of participants in its third edition, make the summit widely known, increase interest in it, and raise its follower rates on social media.

Eric Dee, Chief Commercial and Revenue Officer at Etihad Airways, said that the partnership with the third edition of the One Billion Followers Summit embodies Etihad Airways’ permanent commitment to supporting major global events hosted by the UAE and other countries of the world, as the country’s national carrier, and this partnership comes with The summit is in the context of the company’s appreciation of the importance of this event, which reflects the future vision and spirit of innovation that characterizes Etihad Airways, in addition to the role it plays in connecting people and developing societies.

He added that Etihad Airways, through the expansion of its network of destinations and its ambitious plans for growth, has continued its role in strengthening Abu Dhabi’s position as a leading aviation hub and the ideal gateway for visiting the UAE, expressing his aspiration to welcome guests of the summit from various parts of the world, and to highlight the distinctive destinations in Abu Dhabi and the UAE.

Etihad Airways recently announced its plans to add 13 new destinations during 2025. The new destinations will increase the total number of cities served by Etihad Airways to 93 cities.

Alia Al Hammadi, CEO of the New Media Academy, said that the One Billion Followers Summit has been keen, since its first edition, to establish partnerships that would support the new media sector and consolidate the UAE’s position as a global platform for creating digital content and a destination to attract creative people due to its attractive environment for minds and those with innovative ideas. And long-term visions for developing the creative economy and providing exemplary conditions that enable it to move to new promising horizons.

She added that the partnership with Etihad Airways expresses the common conviction of the necessity of integrating efforts to make the global events hosted by the country a success, expressing her aspiration, through this partnership, to give the third edition of the “One Billion Followers Summit” more momentum based on the great successes it achieved in the past two editions and the broad interaction. Which I found on social media platforms.

The “Billion Followers Summit” seeks to address more than a billion people from around the world, as it attracts the most important and largest influencers and content makers on all social media platforms to discuss how new media can contribute to supporting positive impacts on societies and helping countries’ economies achieve sustainable growth.

It is noteworthy that the “Billion Followers Summit” in its last edition achieved record numbers, including the success in gathering more than 7,000 participants from 95 countries around the world, including more than 3,000 content creators, influencers, and creators, and more than 300 million interactions on social media platforms.

The summit witnessed the signing of a number of partnerships and agreements between content makers and specialized companies and agencies participating in the summit, which numbered more than 200 production companies, with the aim of developing, diversifying and improving the digital content that celebrities and influencers provide to their followers and audiences.

The summit hosted 195 speakers from the world’s most prominent content makers and influencers from 95 countries, and included 15 inspiring speeches and interactive talks, and 100 interactive activities.