Latifa Bint Mohammed launches a report "Creative Dubai: Exploring future creative horizons"

DUBAI, December 25 / WAM / Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairwoman of the Dubai Culture and Arts Authority, launched the “Creative Dubai: Exploring Future Horizons of Creativity” report, which comes within the “Dubai Culture” system of initiatives aimed at achieving the Dubai Economy Strategy. Creative, and in line with the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, which aims to strengthen Dubai’s position as a center A global center for culture, an incubator for creativity, and a forum for talent.
The report, which was prepared in cooperation with Dinar Standard, a company specialized in researching growth strategies, consulting and enabling institutions to achieve responsible global impact, reviews the series of achievements achieved by Dubai in the cultural and creative industries sectors, the components that enabled it to achieve the goals of its cultural vision, and the most prominent figures that… It monitors the transformations in its cultural landscape, and also provides an analytical reading of the performance of the creative economy in the emirate, and its various potentials and investment opportunities.
Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum stressed that creativity represents an inspiring cultural, social, economic and civilizational force, and constitutes a fundamental pillar in building the future of societies and cities, pointing to its positive repercussions on shaping the features of Dubai’s economy based on knowledge and innovation. Her Highness said: “Dubai has succeeded.” Through its long journey and qualitative achievements in consolidating its position on the global map, it has become, thanks to the exceptional thought of His Highness Sheikh Mohammed bin Rashid Al Maktoum is a major and vital global economic and cultural center capable of competition and excellence, and one of the most attractive cities for talent and investors in light of its flexible economic system, its ambitious projects and initiatives, and the ideas, opportunities, and promising prospects it offers to creatives and entrepreneurs, which contributes to strengthening its position as a global center. “For the creative economy, and at the same time embodies the concept of the future vision of culture and art.”
Her Highness indicated that the strategic importance of the report stems from its presentation of a comprehensive and integrated picture of the creative economy in the UAE, the Arab region and the world, and its role in anticipating and shaping the future of the local creative sector. She added: “Dubai continues to enhance the strength of its cultural and creative industries, by adopting innovative solutions, providing advanced digital infrastructure, and creating a unique environment capable of supporting and empowering the cultural and creative sector and creating an integrated system for culture and creativity at the various stages of its operations, starting from creativity, production, publishing, and display, and ending with consumption and participation.” And he encouraged workers in this sector to establish their businesses and projects in the emirate, by providing many of the facilities necessary for creative works, which contributed to increasing their attractiveness. “And its global leadership, and turning it into a major and innovative cultural center, which is in harmony with its strategy for the creative economy.”
The “Creative Dubai” report provides a comprehensive overview of the creative sector, which represents an important international economic tributary, as it constitutes 6.1% of the global economy, with a total value estimated at 4.3 trillion dollars, and shows that the UAE has the largest creative sector in the Middle East and North Africa region in 2021, and its size reaches $13.7 billion.
Data issued by the Dubai Data and Statistics Corporation indicate that the cultural and creative industries sector will achieve an added value amounting to 21.96 billion dirhams in the year 2022, contributing 4.6% of the total gross domestic product of the Emirate of Dubai. The report also shows the number of profit-making institutions operating in the creative sectors in Dubai to 47,544 companies, which contributed to providing job opportunities for 175,727 employees, which reflects the size and impact of the creative economy in The emirate succeeded during the year 2023 in attracting 898 foreign direct investment projects in the cultural and creative industries sector, which led to an increase in the total capital flows of foreign direct investment projects in the sector to 11.8 billion dirhams.

The report confirms that Dubai has become home to more than 40% of startup businesses that have received funding amounting to more than a million dollars in the Middle East and North Africa region, with 306 startup companies based in the emirate, which is reflected in its position in the digital cities index, as It is ranked 15th in the world in terms of business environment in a list of 30 cities in the world.
Hala Badri, Director General of the Dubai Culture and Arts Authority, said that the emirate has succeeded in strengthening its global leadership thanks to the visions of its wise leadership, its legislative and investment environment that is attractive and supportive of the cultural and creative industries sector, and the incubators it possesses for pioneering and emerging projects, noting that the “Creative Dubai” report reflects The performance and reality of the cultural sector in the emirate, and highlights its ability to contribute to shaping its future.
The report provides a comprehensive set of recommendations to enhance the growth of the creative sector in Dubai, and highlights the most important points of investment opportunities, with a focus on the most dynamic and fastest-growing cultural and creative fields. It also identifies relevant innovations, areas of opportunity and investment themes that benefit from the UAE’s membership in the “ BRICS” to expand creative collaboration and increase market expansion potential.

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