The Billion Followers Summit…specialists draw a roadmap that turns a content creator into a brand

Dubai, January 12, 2025 – A group of experts, during their participation in the One Billion Followers Summit 2025, drew a road map for how content makers can conclude deals with brands and transform over time until the content maker himself becomes a private brand.
In a session entitled “Can content makers make deals with brands?” Speaking in it were Tyler Shaw, the lawyer specializing in protecting content creators, the founder and CEO of the Creators Union, and Leanne Percy, the CEO of an organization specializing in the economic content industry.
She stressed that content makers must make deals with brands, but this requires diversification in deals, pointing out that many content makers sell their own products without the need for brands, and achieve millions in profits annually.
She said that the needs of society must be studied to give value to the interests of followers, considering that establishing partnerships with brands is characterized by a challenge, and that focusing on creating commercial content may lead to the loss of followers, and therefore we must be careful.
For her part, Leanne Percy explained that brands are part of the areas of investment, deal-making, and partnerships with the business sector, explaining that there is diversity and difference among content makers, and therefore not all content makers are able to conclude commercial deals.
She called for creating different channels on social media platforms, establishing commercial partnerships to reap some gains, and then proceeding to launch the content creator’s own brand.
During a session entitled “Simple Secrets to Earning Your First Dollar,” trainer and content creator Zach Honarvar, who specializes in managing and developing the business of digital content creators, and founder and CEO of One Day Entertainment, provided practical advice on how to make money from digital content.
He explained simple secrets that help you start making money from content, and presented a clear business plan for generating income. His advice included identifying the target audience and understanding the interests and needs of followers to provide content that meets their expectations. He explained that these points draw a clear road map for novice content makers to start generating income and building a career. Successful in the digital field.
He stressed the necessity of communicating with the community and building strong relationships with followers to enhance loyalty and increase interaction, as well as the necessity of continuous learning, keeping pace with changes in digital platforms, and developing skills to ensure sustainable success.
He pointed to marketing aspects related to diversifying sources of income and exploring multiple opportunities to generate revenue, such as advertising, sponsorships, and digital products.
He explained the importance of building a strong personal brand early and developing this brand, as he advised focusing on developing an identity that reflects the values ​​and vision of the content creator, which contributes to attracting profitable cooperation opportunities and partnerships.

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