The International Charitable Organization launches its Ramadan campaign “What Do You Love 2025”

The International Charity Organization announced the launch of its Ramadan campaign this year under the slogan “What Do You Love 2025”, with the aim of implementing charitable and development projects with a total value of 156 million dirhams, the most important of which are: breaking the fast for fasting people, Zakat al-Fitr, and Eid clothing, in addition to public projects, including: sponsorship. And caring for orphans, zakat money, building mosques and preparing them to receive the holy month, digging wells, and other charitable projects and initiatives.

On this occasion, the Chairman of the Board of Trustees of the International Charitable Organization, Sheikh Dr. Mohammed bin Abdullah Al Nuaimi, confirmed that the “What You Love” campaign carries every year the meanings of giving and noble human values ​​for the UAE and its people, praising the support of the wise leadership, which was and continues to be a major focus in the work process. Charity inside and outside the country.

He added: “We are fortunate that we live in a country that embodies the highest meanings of goodness, and a leadership that always urges us to extend a helping hand to everyone in need. Our Ramadan campaign this year is not just providing aid, but rather a message of brotherhood and solidarity that extends to tens of thousands of beneficiaries in various countries, to draw a smile.” on their faces and alleviate their suffering during the holy month.”

The importance of promoting a culture of giving

He also called on all segments of society, including individuals and institutions, to actively participate in supporting the campaign, whether through financial donations or voluntary contributions, and stressed the importance of promoting a culture of giving, saying: “Ramadan is the month of mercy, and every contribution, no matter how simple, has a great impact on the lives of others.” Let us all join hands to be part of this blessed work that reflects our values ​​and authentic Emirati identity.”

In the same context, the Secretary-General of the International Charitable Organization, Dr. Khaled Al Khaja, explained that the Authority has worked to design innovative programs and projects that contribute to meeting the needs of beneficiaries directly, with a focus on sustainability and ensuring a long-term positive impact, including the “Key to Al-Faraj” initiative to free people. He annoyed the inmates on a daily basis throughout the days of the holy month, stressing that the campaign represents a real opportunity to transform suffering into hope, and to consolidate the spirit of solidarity among members of society.

He stressed the readiness of the Authority and its cadres to implement the campaign’s projects and initiatives, and to create a smooth environment for donation mechanisms through the website, text messages, and various platforms, in addition to the presence of the Authority’s representatives in markets and commercial centers, asking God Almighty to reward the benefactors, male and female, with the best reward, for the generous donations they provide that ease the burdens. Beneficiaries and supports them to face various circumstances and difficulties.