المملكة: The Media Academy holds its first training courses for the year 2025

Today, Monday, the Saudi Media Academy in the “Mohammed bin Salman Non-Profit City” launched its first courses and programs for the year 2025, by holding a training course accredited by the International College (ESCP), entitled: “Media Planning,” as well as a training program “to qualify athletes in media appearances.” “.
The Academy trained participants in the course in person on the most important stages of media planning, starting from defining messages and analyzing the target audience, all the way to measuring the effectiveness of media campaigns and their role in achieving communication goals, enabling them to use appropriate tools, media, and artificial intelligence tools, and enhancing their abilities to innovate in designing Campaigns and evaluating their performance.

Public appearance

The training program to qualify athletes for media appearances also included steps for speaking in front of the media, stages of media appearances, and rules for public speaking, with examples and experiences in media interviews.
The Academy is preparing to hold a new training course accredited by the University of Massachusetts, at the end of this January, entitled: “Mastery of Negotiation and Influence,” which includes 83 recorded lectures, 12 dialogue sessions, 9 applied projects, and 2 consultant evaluators. With the aim of enhancing the skills and strategies for managing negotiation processes efficiently and professionally.

Modern technologies

Last Thursday, the Academy held a virtual training course entitled: “Digital Transformation Guide: Using Technology to Develop Business,” accredited by Stanford University, designed to provide knowledge in modern technologies, strategic frameworks, and best leadership practices for designing and implementing digital transformation initiatives with perfection.
It is noteworthy that the Saudi Media Academy is the training arm of the Ministry of Information in qualifying and preparing media cadres with the necessary skills and capabilities to excel in the field, by providing high-level training opportunities and providing qualitative and specialized educational programs that are in line with the best international standards, and supporting the achievement of the goals of the Kingdom’s Vision 2030 to become a global center. For innovation and research.