Saudi coffee attracts visitors at the gardening exhibition for the “Saudi countryside” wing

The “Saudi countryside” program continues its participation in the IPM Essen 2025 exhibition in Germany for the third day in a row, amid a wide turnout of visitors and those interested in the agricultural sector, who expressed their great admiration for the programs and services it provides to support and develop rural communities in the Kingdom.
In an atmosphere filled with the fragrant Saudi coffee, its smell continues to spread in the corridors of the exhibition; To be an ambassador for heritage and originality, and a bright interface for Saudi agricultural products at the global level, as it attracted visitors to the pavilion and sparked their fascination.

Majed Al -Braikan, Assistant Secretary -General of the “Saudi countryside” program for media and communication, stressed that the wing visitors praised the non -refundable material support that the program provides to small farmers, and its role in enhancing the goals of sustainable agricultural development, achieving self -sufficiency, and improving the standard of living of beneficiaries.

A comprehensive offer

Al -Braikan pointed out that the wing won the approval of its visitors, as it presented a comprehensive offer for the “Saudi countryside” initiatives, with the distribution of introductory materials for the supported sectors, such as: Saudi coffee, natural honey, aromatic plants, and other agricultural products.
He explained that the participation of the program comes within the framework of reviewing its leading experience in the development of rural societies, highlighting its achievements, highlighting its large numbers in supporting and developing small farmers and services provided to them, in addition to enhancing commercial partnerships, and promoting Saudi rural products in international markets.