"march" The affiliate of the 2 Point Zero Group captures the Egyptian company Ada

2025/04/03 4:17:36 PM

2 minutes read

Abu Dhabi, April 3 / WAM / Masirah Holding Company for Financial Investments, affiliated to the 2 Point Zero Group, announced the global investment platform of the Global Holding Company, its acquisition of Adva Company, the innovative Egyptian platform for consumers, and this step comes after the acquisition of the 2 Point Zero Group on Masser, and it falls within the widespread growth strategy of the company.

The 2 Point Zero announced at the beginning of this year its intention to invest a billion US dollars in the long -term capital to support the march message of building an intercontinental platform that contributes to enhancing financial inclusion, and in the first stage it targets markets that suffer from a lack of services around the world.

Amr Abu Aish, CEO of Masirah Holding Company, said:

Through the adoption of advanced artificial intelligence technology in a march, the joint platform will re -draw the features of customer experience in the field of digital financing, and provide quick, comprehensive and highly customized borrowing solutions for individuals who suffer from a lack of services throughout Egypt.

Within the framework of the next stage of expansion, Edfa has submitted a request to obtain the first digital financing license directed to consumers in Egypt, in an organizational move, the first of its kind that will allow the possibility of comprehensive registration operations for customers, by adopting electronic procedures to study and analyze the customer and adopt legal signatures legally binding.

This step contributes to enabling Edva to remove obstacles that prevent more than 50 million Egyptian citizens reaching banking services, which is consistent with national priorities aimed at enhancing financial inclusion and supporting digital transformation efforts.

After the acquisition of the financing market for consumers in Egypt, Edfa will focus on the development of financial products dedicated to basic needs, in addition to improving credit access to groups that have historically suffered from a lack of services.

The acquisition deal is consistent with Egypt’s agenda for digital transformation and financial inclusion, as well as the commitment of a march and 2 Point Zero by building sustainable platforms that focus on achieving an actual impact of enabling societies and providing the value -growing value in emerging markets.