"Abu Dhabi Commercial Bank " The classification of the most powerful banking brand in the UAE is obtained
Abu Dhabi, April 22 / WAM / Abu Dhabi Commercial Bank recorded a remarkable increase in the value of its brand, which amounted to 12.3 billion dirhams, achieving an increase of 17% compared to last year, according to the latest reports issued by Brand Finance for the best 500 banking brands in the world.
As a result of this growth, the bank offers seven degrees within this classification, to occupy the 102nd rank and is the bank’s brand power index is one of the basic factors that contributed to this growth, which is an indicator that evaluates the level of investment in the brand, the degree of satisfaction of the parties concerned and the level of business performance.
This indicator rose to 81.5% with AAA-to reap the bank’s highest ranking in terms of brand strength in the United Arab Emirates.
Alaa Erekat, CEO of Abu Dhabi Commercial Bank Group, came in the first place at the level of the banking sector in the UAE for the third year in a row, while ranked twelfth globally in the banking sector within the “brand protection” index.
On this occasion, Savio de Souza, CEO of Brand Finance, said that this noticeable rise in the brand value and the bank’s higher classification in the brand’s strength in the UAE reflects its success in adopting and implementing a solid strategy based on innovation and excellence in customer experience, which strengthened its position in a highly competitive banking environment.
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