Because of the fees .. Europeans are ready to give up American products
She stressed that replacing American products is an important issue in all customs increases scenarios, which ranged between 5 % and 20 %.
This dynamic indicates that the responses of European families “are not limited to a temporary response to the high customs duties, but may indicate a sustainable structural change in the preferences of consumption, at the expense of American products and brands,” according to the curators of the study, which the central bank does not require any official responsibility.
Firm
Unlike the patterns of behavior registered in the United States, where consumers expressed their willingness to accumulate products whose prices can rise, Europeans seem to adopt a more assertive position.
44 % of the polluted families expressed his intention to limit the purchase of American products, because of his rejection of these brands more than their prices.
One of the other trends recorded by the study is that the tendency to abandon American products increases with an increase in the level of income, which contradicts the traditional economic theory in this regard.
In principle, the flexibility of the demand decreases according to the change of prices with a decrease in returns, but the study showed that “the more income, the greater the ability to make changes.”
The most Yusra families are ready to adopt other options, even if their purchasing power allows them to absorb high prices.
The article concluded that “in the current context of commercial and geopolitical tensions, consumer responses may be far from the traditional consumption patterns that are taught.”
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