“Dubai Roads” grants the rights to designate the metro station to “Live Pharmacy”

The Dubai Roads and Communications Authority granted the Live Pharmacy Group to designate the rights of the United Arab Emirates Exchange Station, which will be known from now from the Metro Station (Live Pharmacy), according to an agreement for a period of 10 years. The agreement was signed with the (Live Pharmacy) group, Hyper Media, while the signing of Madrida Company, as the party entitled to the authority, was signed by a franchise contract concluded between the authority and the Media.

The Executive Director of the Trains Foundation at the Roads and Transport Authority in Dubai, Abdel Mohsen Ibrahim Kalbat, expressed his pleasure to implement this agreement, describing it in addition to the good quality of the initiative to name the metro stations in Dubai, which has recorded continuous success since the authority launched in the year 2009 through a project that was the first of its kind in the world.

Kalbat said: “The commission is always keen to establish successful partnerships with the private sector, as it plays a vital role in stimulating national economic growth and contributing to raising the gross domestic product, and such a successful model for the partnership between the public and private sectors would contribute to facilitating the exchange of knowledge and experiences, creating job opportunities in a variety of fields, and paves the way for the private sector to support the government trend in this regard.”

In turn, the CEO of Mada Media, Mohamed Al Hammadi, expressed his happiness at announcing this strategic partnership with the Live Pharmacy by holding the rights of the metro station, saying: “This project reflects our goal in converting advertising spaces into influential platforms, and also allows sponsors of naming rights to expand their arrival and enhance their vision and economic and commercial activities.”

Al -Hammadi added: “This agreement provides a distinguished investment opportunity for Live pharmacy, by taking advantage of the strategic sites of Dubai Metro stations, including this station, to enhance the clarity of the brand and deepen interaction with passengers.”

For his part, the Chairman and Managing Director of the Live Pharmacy Group, Abdul Rahman Abdel -Sazeh said: “We are proud of cooperation with the Roads and Transport Authority through the media for obtaining the rights of a station that is a vital center on the network of multimedia trains, which are characterized by the utmost smoothness, a station that serves countless passengers for more than a decade, and formed a huge amount of added values ​​and communication.”

Abdel -Sazeh added: “This partnership exceeds the rights of naming to reflect the broader contribution and commitment to the Live Pharmacy Group towards the city and society. Our name is associated with a main metro station that allows us to show how Live Pharmacies have become an integral part of the rhythm and movement of Dubai.”

It is worth noting that from May to the end of August 2025, the Roads and Transport Authority will start updating and re -named metro stations on the external and internal guidelines of all stations. The new name will also be updated on smart digital systems and public transport applications of the authority, as well as audio ads on the trains before reaching the station and when approaching them.