32.3 billion dirhams the e -commerce market in the Emirates during 2024
Dubai, May 21/ WAM/ The size of the e -commerce market in the UAE reached 32.3 billion dirhams “8.8 billion dollars” during the year 2024, with expectations that its value will reach more than 50.6 billion dirhams “13.8 billion dollars” by 2029, according to the fifth edition of the report “E -Commerce in the Middle East and North Africa region of 2024” issued by “E. Z. Dubai”, the entire region for e -commerce in Dubai The south, in cooperation with the “Euromonitor International”, the global provider of business information, research, market analysis and consumer visions.
The e -commerce sector in the UAE continues its remarkable growth, driven by a young generation in the field of technology and prefers online shopping, as well as the availability of advanced digital infrastructure, the spread of Internet services, and the efficiency of delivery systems.
According to the report, in 2024, the categories of clothes, shoes, consumer electronics, and home care products topped the highest valuable products list.
The results of the digital consumer poll, issued by “Euromonitor”, showed that credit and deduction cards are still the most used method for payment when online shopping in the country, but that the use of digital portfolios recorded remarkable growth, up from 41% in 2020 to 53% in 2024, and alternative payment options, such as “buy now and pay later,” are increasingly increasing, when It provides it from flexibility that contributes to increasing the completion rates of purchases and raising the average value of the purchasing basket, which reflects the confidence of consumers in these solutions.
The provision of free delivery and free return services is one of the most prominent factors that stimulate the growth of e -commerce in the country, as electronic stores depend on these strategies to enhance customer satisfaction, with logistical cost management efficiently to maintain their profitability.
At the level of the region, the size of the e -commerce market in the Middle East and North Africa amounted to about 126.7 billion dirhams “34.5 billion dollars” in 2024, achieving annual growth by 13%.
This growth is due to the increasing spread of trade through mobile devices and the expansion of cross -border transactions, while the regional market size is expected to reach 212.2 billion dirhams “57.8 billion dollars” by 2029.
This growth is based on infrastructure investments, digital government initiatives, and increased technological interdependence for consumers, especially in the Emirates and Saudi Arabia.
Food, drinks and home care products witnessed remarkable growth during the period from 2019 to 2024, and this dynamic is expected to extend to other categories.
Electronic shopping over the border also continues to gain momentum in the region, with the support of the growing demand for global products, the development of the payment infrastructure and logistical services, and the improvement of customs procedures.
Mohsen Ahmed, Executive Director of the logistical area in Dubai, South, said that the e -commerce sector in the Emirates is witnessing an accelerated transformation, and it works’ E. like. Dubai ‘to enable this shift, by providing a global level infrastructure and super luxury connection,
He added that this growth comes as a reflection of the state’s pre -emptive policies, smart legislation, and continuous investments in digital transformation and logistical services, and thus, the UAE continues to enhance its position as a leading regional center in e -commerce, and establishes the foundations of its role as a global shareholder in the future of digital trade.
It is noteworthy that “E Z. Dubai” was designed to attract the leading e -commerce companies from all over the world, and set a new standard for the sector thanks to its infrastructure, and this region launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai “may God bless him”, is distinguished in January 2019 with a strategic location in the heart of the logistical area in Dubai South.
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