Dubai Chambers: 23.8% growth in the number of reports of the secret shoppers during the first quarter
Dubai, May 23 / WAM / The quarterly results of the “Distinguished Service Program” launched by Dubai Chambers revealed the number of secret shopping reports to companies participating in the program during the first quarter of this year by 23.8% to reach 2422 reports, compared to 1955 reports issued during the same period of 2024, which reflects the program’s efficiency in improving customer service practices, and enhancing a culture of excellence within the private sector.
According to a press release issued today, the program also witnessed a significant increase in companies ’demand, as the number of requests for participation increased by 42.4%, as 1155 companies submitted during the first quarter of 2025, with requests to participate in the program, compared to 811 companies during the first quarter of 2024, which shows the growth of companies’ interest in enhancing their competitive advantage and their capabilities in the field of customer service.
The distinguished service program provides the participating companies, the opportunity to obtain the secret shopping reports in a quarterly basis, which provide them with detailed observations about their performance in the field of customer service, highlighting the strengths and possible development fields, which helps companies make studied data based on data, and implement strategies that help them improve customer experiences.
The program also works to evaluate companies according to criteria that are in line with the best global practices, which include the appearance of the branch, policies and standards, employees, service provision, payment transactions, and services provided to people of determination, and the tool of measuring the happiness of customers, as well LinkedIn and “Tek Tok”.
To ensure the program continues and its ability to keep pace with the business environment variables and respond to it, the Dubai Chamber expanded the scope of the distinguished service program to include the evaluation of customer service in new categories, which are the insurance sector and department stores such as fashion stores, accessories, home decorations, and others.
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