The Arab Media Summit .. The Manouvay platform reviews the successful narrative factors on "Social communication"
Dubai, May 28 / WAM / Nourhan Abu Samra from the Manifay platform has identified many successful narrative factors on social access sites.
She noted that one of the most important of these factors is to attract the attention of the follower during the first 3 seconds, determine the goal and the message, the clarity of the message and the ease of understanding, focus on the emotional and visual component and trend, the simplicity of the language The story visually, making the follower feel that it is part of the story, providing content that inspires others to share it, and the story is concluded with a message or an invitation to interact.
Nourhan Abu Samra stressed during the session “The Story Listing on Social Communication”, which was organized within “Media Chat” on the closing day of the Arab Media Summit 2025, in cooperation with Montifai, the importance of preserving 4 main axes while telling stories on social media, which are simplicity, frankness, honesty, short content, and direct style.
She said that you must communicate with family, friends and surroundings before proceeding to write the story, to determine the observations and proposals and know the strong attractions to start from them and then start organizing ideas and putting the axes on which the story and plot will be built by collecting information on the topic of the story.
Nourhan has set a number of examples of the topics covered by the platform and applied to the interesting narrative strategy and witnessed a great interaction of followers.
And considered that the narrative narration is an effective method of creating a strong contact with the public, increasing awareness of the issues and topics raised or even brands, and increasing sales.
She pointed out that the narrative narration can be a powerful tool for creating an attractive and influential content on social media, by using good plot elements to write content that attracts the attention of the audience or followers.
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