Hamdan bin Mohammed for Dubai Police: We have confident you with great and renewed

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense, congratulated the Dubai Police on top of the list of international police services in the institution of institutional identity value, issued by Brand Finance.

His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum said, in a post on his official account on the X platform, yesterday: “In February of the year 1968, Sheikh Rashid bin Saeed issued a decree appointing Mohammed bin Rashid as Commander of the Police and Public Security in Dubai .. The possibilities were simple .. But the will was iron .. And the aspirations are global .. Today the Brand Finance Foundation in London issued its annual report to the global cities index and the power index Soft .. Dubai Police topped the first in the world as the strongest police brand in the world. And that is according to criteria such as the treatment of everyone fairly … and the criteria for commitment and integrity … and ensuring safety and security … and the standards of sincerity, behaviors, transparency and professionalism ».

His Highness added: “We congratulate our police and security staff across all their generations on this achievement that took place during 57 years … and we say to them .. Preserving the summit is more difficult than reaching it .. Our confidence in them is great, renewed and the next is better and greater, God willing, for Dubai in all its sectors.”

The Dubai Police General Command has exported the list of international police services in the institutional identity value index issued by Brand Finance, with its police sign obtaining the classification of “AAA+Corporation’s reputation power”, with a total of 9.2 out of 10, and this evaluation came after a comparative study that included general impressions in 10 countries with more than 8,000 relationships related to and with interest, to show the results distinction Dubai Police in all the axes included in the study, including ethics, operational efficiency, transparency and innovation.

The Brand Finance report highlighted the pivotal role of Dubai Police and its contributions in promoting the soft power of the UAE and Dubai with 57.9 billion dirhams (15.8 billion dollars), out of 4.48 trillion dirhams (1.2 trillion dollars), the value of the national media identity of the UAE.

Standards

According to the report, Dubai Police achieved a total of 9.2 points out of 10, compared to the most leading police authorities in the world. The Dubai Police General Command outperformed the global average of the value of the institutional identity reputation in all the 11 criteria approved for evaluation, and included the standard of treatment of everyone with a fairness (57%), the criterion of commitment and integrity (60%), the standard of safety and security guarantee (67%), the criterion of ethics and behaviors (59%), the standard of dealing with a professional (62%), and the standard of performing duties effectively (64%), the positive image standard on social media platforms (57%), the standard of transparent and effective communication (51%), the standard of innovation in reducing crime (54%), the standard of modernity and development (54%), and the standard of strong security presence in the field (63%). This confirms the position of the Dubai Police, not only an active security apparatus, but rather an essential engine for soft power and the national economy as well, which makes it an inspiring model for police authorities around the world.

The Commander -in -Chief of Dubai Police, Lieutenant General Abdullah Khalifa Al -Marri, thanked and great gratitude to His Highness Sheikh Mohammed bin Zayed Al Nahyan, President of the State, may God protect him, and to His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God bless him, and His Highness Sheikh Mansour bin Zayed Al Nahyan, Vice President and Vice Prime Minister and President of the Presidency Court, Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, and His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, First Deputy Governor of Dubai and Deputy Prime Minister and Minister of Finance, and His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Governor of Dubai, for supporting support and directives to enhance the path of police services in the country.

The Commander -in -Chief of Dubai Police also extended his sincere thanks and gratitude to the team, His Highness Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, to support and directives of His Highness, which had a great impact in achieving this global achievement, and consolidating the principles of innovation and leadership in police work, stressing that this achievement translates the confidence enjoyed by the police services in the UAE, and confirms the role of the Dubai police in enhancing security, luxury and quality Life for members of society.

He said: «What Dubai Police achieved in qualitative achievements reflects our steadfast commitment to embodying the vision of the wise leadership and the Dubai government, which set excellence and global leadership as an indisputable goal. The Dubai Police for Global Indicators is the fruit of an ambitious vision and a rational leadership that believed that excellence is not an option, but a national commitment. We have succeeded in moving from a traditional framework to a security system of intelligence, flexibility and sustainability, by developing work mechanisms based on innovation and advanced technologies, including artificial intelligence and a comprehensive digital transformation, and through international initiatives and projects – led by smart police centers, the UAE challenges tactical teams, societal and sports events, electronic games, and the program (Asaad) – Dubai Police has proven that it is not only a security authority, but a strategic partner in building a safe, advanced and sustainable society, to be followed globally.

Development approach

For his part, the Director of the General Administration of Community Happiness, Brigadier Ali Khalfan Al -Mansouri said: “We are proud of this global achievement achieved by the Dubai Police General Command, which reflects the confidence of the local and international community in our security institutions, that Dubai Police is issued to the institution of the institutional reputation force at the level of police services in the world, confirming that we are proceeding with the right path to consolidating the concepts of social responsibility and enhancing the quality of life through a security system Creative aims to serve people, their security and their happiness in the first place, we believe that positive and effective communication with all groups of society is the cornerstone of building bridges of trust, and this achievement is the fruit of this integrated humanitarian and development approach adopted by the Dubai Police.

Essential values

In turn, the director of the institutional and exhibition identity department, Major Abdullah Hamad Al -Shamsi, said: “The Dubai Police for Classification (AAA+) in the index of institutional reputation force is a global testimony to the success of the integrated institutional identity strategy, which we have been keen in its construction and ensuring its sustainability in a way that reflects the fundamental values ​​on which the Dubai Police is based, represented in transparency, innovation, justice and efficiency. During the past years, we have worked to develop a unique identity that goes beyond the form to influence, and represents the spirit of the Dubai Police and its global vision, and this evaluation from an international institution such as (Brand Finance) represents an additional incentive to continue to be distinguished and develop, and makes our institutional mark an example to be followed at the international level.

Global confidence

The Chairman and CEO of Brand Finance, David Hai, congratulated the Dubai Police General Command, to be issued by the index, stressing that this achievement reflects the strength of its police brand, the importance of the success of government institutions driven by innovation and modern thought, and its fundamental role in supporting the economic development of countries and upgrading its reputation on the international scene.

He added: «The achievement that was achieved is an affirmation of the exceptional global confidence in a government security apparatus that was able to make innovation and community communication two main pillars in building its reputation and global position. It is an achievement achieved as a result of a long -term strategic vision that integrates innovation with institutional planning and modernity with local identity, as well as redefining the relationship between the police and society through smart initiatives and unconventional police stations, an accelerated adoption of technology and artificial intelligence, all of which have strengthened from the position of Dubai Police not only a leading security institution, but as one of the soft power engines of the city of Dubai and the UAE, An example is globally followed in converting the institutional reputation into a tangible national economic balance.

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methodology

In its evaluation of data on Dubai City and Soft UAE, Brand Finance, the global company, based on the annual city index and the global strength index in a row, and the company also conducted a dedicated research that simulates the systemators of the global strength index to calculate the contribution of Dubai Police in the performance of the UAE and Dubai City for the year 2025 with this indicator, after conducting a comparative study that included public impressions in 10 countries with more countries with more From 8,000 related entities.

• 57.9 billion dirhams Dubai Police contribution to enhancing the soft power of the UAE and Dubai.

• 9.2 points achieved by Dubai Police out of 10, compared to the most leading police agency.

Hamdan bin Mohammed:

• We congratulate our police and security staff across all their generations on this achievement that took place in 57 years.

• Maintaining the top is more difficult than reaching it .. And the next one is better and greater, God willing, for Dubai in all its sectors.