The summit of sport influence expects a strategic partnership to enhance its global presence
Dubai, June 12/ WAM/ The Summit of Sports influence announced the signing of a strategic partnership with the UAE “Hoko” agency specialized in creative experiences, with the aim of enhancing the presence of the summit on the international scene, after the remarkable success achieved by the 2024 version in Dubai.
The partnership aims to lead the geographical expansion efforts to include major markets in the year 2025, including Abu Dhabi, China, Bahrain and Singapore, where the second edition in the capital Abu Dhabi is scheduled to be organized next December.
Sean Morris, the founding partner of the Sports influence summit, stressed that this partnership represents a pivotal step in the path of international expansion, noting that the experiences of “Hoko” in the fields of sports, and hospitality and innovation will contribute to enhancing the comprehensive experience of the activities of the summit, in line with the growing global demand for sustainability solutions in the sports sector.
“Hoko” was established by Bali Singh and Max Palithorp, and it is known for providing specialized experiences of global brands such as “McLaren”, “Mercedes-Benz”, “LGMH” and “Red Bull”, and also launched its platform for innovative intelligence “Human”, supported by the Public Investment Fund in the Kingdom of Saudi Arabia.
The Hoko founders pointed out that the summit represents an ambitious platform to integrate the concepts of sustainability into brand strategies, expressing their pride in the partnership aimed at expanding this vision globally.
This cooperation reflects the support of the summit for the UAE’s directions in the field of sustainability, in light of the decree of a federal law No. (11) of 2024 regarding the reduction of the effects of climate change, and confirms its commitment to linking sports to sustainability and technology to cause a concrete and sustainable impact.
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