Selena and Hailey .. Battle of brands ignites amid mutual accusations

World star Selena Gomez recently caused a new product from the lip gloss, under her famous brand “Rare Beauty”, a sensation on social media. The producer is a glossy and moisturizing lip, named “Positive Light Luminizing Lip Gloss”, and the pellet is not only because of the quality of the product, or its charming shine, but also because of the great controversy over its promotion campaign.

Product and promotion .. The beauty of the polish raises more controversy than:

“Positive Light Luminization Lip Gloss” is a lip glossy formula, giving the lips a vital color with a non -sticky touch, and many of Celina’s lovers have admired, especially since the formula feeds the lips, and gives it attractive radiance, but it is noteworthy that the promotion method sparked more controversy than the same product. In a short video clip on the “Tech Talk” application, the polish appeared in a very fast shot, focusing on the Selena waist, wearing sea clothes, where the lip gloss was indirectly placed inside the sea dress belt, which sparked an immediate comparison with a similar photography style, which Haile Bieber used in her famous campaign for “Rhode” lip products, in the year: 2023, and 2024.

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The story is complete .. a clear similarity with the “Hailey Bieber” campaign:

In the “Rhode” campaign, which Haley appeared in “Rhode Lip Treatment” ads in 2023, as well as “Peptide Lip Tint” in 2024, Hailey also used a bold style, where the product appeared wrapped at the sea dress that was wearing, which sparked a wave of criticism that accused the campaign of directing indirect messages Through skin care products, critics described it as a convincing “trap” of the product’s doorstep.

Did Selena copy the idea?

Now, with the emergence of “Rare Beauty” in a very close photography style of what Haley did, the audience began accusing Selena of copying the campaign, and took the idea of the bold campaign, but some followers on the platforms went to accuse Selena of imitating the campaign, noting the double standards in dealing with the matter, as Hailey was subjected to a major attack and harsh criticism, while Celina’s campaign faced some kind of Ignore, or even praise at times.

In comments on “Tek Tok”, the users wrote: “(Rhode) .. I did it first.” The comments continued on this pattern, in a way that resembles the war of fans and mutual accusations between the two brands, and their two friends.

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This controversy is not the first of its kind between the two brands. A while ago, fans noticed a suspicious similarity between “Rare Beauty” and “Rhode”, in terms of designing product packages, and even ideas of advertising campaigns, which led to mutual accusations of copying and imitation.

Sometimes, Selena Gomez fans, Haley, accuse her of imitating, and at other times the opposite is said. This competition between the fans of the two stars increases the severity of the controversy, and feeds the fire of the conflict between them.

The escalation of differences on social media:

In addition to marketing differences, relations between the two stars witnessed tension on social media, Selena was accused of hindering the entry of “Rhode” products to some stores, while Haley was criticized; Because she admires the video of “Tech Talk” criticizes Selena. They also recently canceled their follow -up to the other on “Instagram”, which indicates the strain of relations between them, and reflects the continuation of the conflict that has extended for months … and perhaps years!

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