Activating sales and competition motivates gold stores to sell “22 carat” artifacts without a manufacturer

Gold and jewelry outlets in the local market began, during the recent period, to launch promotional offers for 22 -karatic artifacts, without manufacturing fees, and at the price of gold announced on the screens in the market.

Consumers told «Emirates Today» that these offers are a positive manifestation that support the chances of buying gold gifts while reducing the cost of purchase, especially in light of the great altitudes of the yellow metal during the recent period.

In turn, gold merchants and jewelry attributed these offers to the large height of the competitiveness between stores, the desire to stimulate sales and increase liquidity in stores, by collecting low profits in exchange for the drainage of a larger number of products, especially since the 22 -carat gold jewelry is the least manufacturer among all calibers.

They explained that the merchants who offer these offers are promoting new products, but for previous models, and they have benefited from buying gold for a while at international prices, and increasing the amount of products sold.

In detail, consumer Issam Fawzi said that while searching for golden artifacts for a family occasion, he noticed that there are stores that offer offers that include new products of 22 -carat gold jewelry, but without any manufacturers, considering this one of the positive aspects that allow consumers the opportunity to buy artifacts at the prices announced on price screens only without additional fees.

For his part, consumer Hazem Youssef agreed that the presence of any offers in the gold markets, especially when canceling the manufacturers, which represent a large share of the purchase budget, is a positive manifestation in the markets.

He said that «the sale of 22 carats without manufacturing fees increases the opportunities for purchase among consumers, especially with the successive rises of the gold price recently, and it is useful to expand the offerings more on all gold calibers».

In the same context, the consumer Laila Khaled said: “It was common during previous periods that some limited offers to sell used gold appear without factory fees, but a large number of stores expanded the sale of new 22 carats without any manufacturers, from positive aspects of consumers.”

She stressed the importance of expanding these offers during the coming periods, to include the 18 and 21 carats.

In turn, the sales officer at the “Mashoum Jewelery” store, Axali Noujash, said: “The recent period witnessed the expansion of a large number of stores in offering offers to sell 22 carats, without any fees for the manufacturer, in order to meet the high intensity of competition between stores.”

He explained that «the artifacts offered without factory fees are considered new products, but there are stores that focus on offering new models for previous seasons, for the purpose of their disposal, stimulating sales, and obtaining financial liquidity, to increase capital rotation with gold and jewelry trade companies».

For his part, the sales officer in the “Al -Naeem Jewelry” store, Muddathir Ahmed, pointed out that “the launch of many stores for promotional offers to sell 22 -carat goldsmiths without a manufacturer, due to the desire of the stores to keep pace with the increase in competitiveness, stimulate sales and be satisfied with low profits, but with greater sales of the artifacts that are sold at the price of the screens, according to the timing of the sale.”

As for the director of the “Al -Khatib Jewelry” store, Haitham Mikhail, he said that “offers of the sale of 22 carat goldsmiths, without any manufacturers, are witnessing a great demand from customers, and raised from the competitiveness levels between many stores, especially with the fact that these offers are among the means of competition and stimulating sales.”

Rami Nahlous, the sales manager in the “Light of the Gold and Jewelery Trading” store, considered that “22 carats selling offers without a manufacturer of competitive offers supporting the increase in store sales, especially since the sales outlets waived their profit from the manufacturers in exchange for selling a greater number of products and benefiting from the purchase price differences according to global prices for the jewelry and the re -sales at prices Local screens, which are higher than global gold prices in limited proportions.

In the same context, the sales officer at one of the gold and jewelry trading outlets, Karem Qassem, said that “the stores focus more on the width of the 22 -karat artifacts for sale without a manufacturer, because these artifacts are less in the manufacturer among all calibers, and most likely are new artifacts but from previous seasons, thus increasing the chances of selling them at the present time, which provides a common benefit to consumers in obtaining good prices, And the stores in obtaining reasonable profits, stimulating sales and increasing the quantities of filled artifacts.

• The artifacts shown without factory, from new products, but there are stores that offer new models for previous seasons for the purpose of stimulating sales.