platform "Emirates Formula".. unique heritage designs in "Watch and Jewelery Gallery"
Sharjah, September 27 / WAM / The “Emirates Formula” platform recorded its remarkable presence within the activities of the 56th edition of the Middle East Watch and Jewelery Exhibition, hosted by the Expo Sharjah Center until September 28, through the participation of a group of Emirati designers and designers from various emirates of the country displaying their latest innovations in the world of gold and jewelry within the platform provided by the Sharjah Chamber in support of local talents in this sector And highlighting their creativity in front of the participants in this event, which brings together more than 500 exhibitors from different countries of the region and the world.
This year the platform witnessed an increase in the number of affiliated Emirati designers, which reached 530 designers and designed, an increase of about 35% compared to last year, which reflects the growing demand for the “Emirates Graphics” platform and the increasing role it plays in supporting and empowering young Emirati talents by providing an incubator environment for creativity and opportunities for display and promotion in the most prominent specialized exhibitions in the gold sector and jewelry at the local levels And the world.
The Emirati model journeys included a set of creative designs that reflected the diversity of methods and artistic visions of the participating designers, as the exhibits included luxurious golden pieces inlaid with diamonds, precious stones and heritage designs inspired by Emirati culture, along with modern jewelry that suit different tastes and occasions and the designers are keen to provide pieces that accompany the season and another inspired by elements of the local environment Such as “Bibli” and “Al -Mandous” to give the exhibition an artistic dimension that combines originality and modernity.
His Excellency Abdullah Sultan Al Owais, Chairman of the Sharjah Chamber of Commerce and Industry, stressed that the continuous growth in the number of affiliates to the “Emirates Formula” platform reflects the success of the initiative in reaching a wide segment of designers and designers and achieving a tangible impact on the development of this vital sector, stressing that the Sharjah Chamber will continue to support the initiatives that enhance the position of Emirati products and open new horizons in global markets.
For its part, Mona Sultan Al -Suwaidi, Director of the Executive Office of the Chairman of the Board of Directors of the Sharjah Chamber, the official of the “Emirates Formula” platform, said that one of the most prominent indicators of the platform is the transfer of a number of designers whose beginnings were within the “Emirates Graphics” to participation this year with independent display platforms inside the exhibition after they succeeded in establishing trademarks carrying their own vision, which reflects the vital role that the Sharjah Chamber plays in supporting creative entrepreneurship and transforming energies Young Emirati to real success stories in the gold and jewelry sector.
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