The Steering Committee for Preserving the Civilized Appearance in Dubai holds its first meeting

In fulfillment of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, for Dubai to be the best and most civilized city in the world, and under the directives of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense and Chairman of the Executive Council of the Emirate of Dubai, with the aim of unifying efforts and working as one work team to achieve the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum; The Steering Committee for Preserving the Civilized Appearance in Dubai held its first meeting under the chairmanship of Mohammed bin Abdullah Al Gergawi, Chairman of the Executive Office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Chairman of the Committee, in the presence of Mattar Mohammed Al Tayer, Chairman of the Supreme Urban Planning Committee and Vice Chairman of the Committee, Abdullah Al Basti, Secretary General of the Executive Council of the Emirate of Dubai, Omar bin Sultan Al Olama, Director General of the Office of His Highness the Crown Prince of Dubai, and Lieutenant General Abdullah Khalifa Al Marri, Commander-in-Chief of the Dubai Police. Dubai, Helal Saeed Al Marri, Director General of the Department of Economy and Tourism in Dubai, and Engineer Marwan bin Ghalita, Director General of Dubai Municipality.

Mohammed Al Gergawi stressed that the cultural experience in Dubai is not an additional feature of the city’s identity, but rather the essence of its global uniqueness and the engine of its superiority and competitiveness, explaining that the civilization of cities is not measured only by buildings and the economy, but by its spirit and values, the morals of its people, the standard of cleanliness of its streets, the beauty of its details, the sophistication of its residents’ behavior and their respect for regulations, and its unique urban identity. He said that the committee will work to transform the Dubai model and its cultural experience into an integrated development, measurement and monitoring system, based on accurate cultural indicators, and relies on the latest technologies to accurately follow up on measuring cultural indicators, in a way that ensures the preservation of the city’s general appearance and development for future generations, with continuous review of global competitive indicators to ensure Dubai’s lead in them, and to conduct studies and issue recommendations in support of public policies related to appearance. Civilized. He added: “Our goal is for Dubai to be the best, most beautiful, most sophisticated and civilized city in the world, as Mohammed bin Rashid wants it to be. A city whose civilization is measured by its values, discipline, beauty and respect for human beings, and that this is reflected in the details of daily life and in the behavior of individuals and the practices of institutions alike.”

Cultural experience in Dubai

In this context, Mattar Al Tayer stressed that the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai (may God protect him), for Dubai to be the best, most beautiful, most sophisticated and civilized city in the world, represents the compass followed by the Steering Committee to preserve the civilized appearance of the city of Dubai, with the aim of sustaining its attractiveness as a leading global city preferred for living, working and settling. He pointed out that the decision of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defense, and Chairman of the Executive Council of the Emirate of Dubai, by forming the committee, reflects the proactive vision of His Highness, in enhancing the emirate’s competitiveness and making it a global model in sustainable urban planning, and preserving the civilized appearance that translates Dubai’s aspirations to always be at the forefront.

He said: This trend carries great strategic importance, as the cultural appearance is closely linked to comprehensive urban planning and quality of life, and represents a true reflection of the architectural and environmental identity and societal practices of the city of Dubai and its global status. It also enhances joint government action to ensure harmony of the urban and visual landscape with the general directions of the Dubai Urban Plan 2040, which places people and their quality of life at the heart of operations. Development and development.

He added: The committee will work to establish general frameworks and policies to preserve the civilized appearance, adopt unified standards for the city’s aesthetics, and learn about the best international practices related to the civilized appearance, stressing that the integration of the roles of government agencies and institutions, and the activation of supervisory tools, will contribute to strengthening Dubai’s position as a unique city that combines authenticity and modernity, balanced planning and a sophisticated civilized appearance, which translates The leadership’s ambitions are for Dubai to remain a global model of urban beauty and urban excellence.

Abdullah Muhammad Al-Basti confirmed that everyone; From government agencies, economic sectors and societal groups, they are active partners and influential contributors in achieving the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, “may God protect him”, to make Dubai the best, finest, most beautiful and most civilized city in the world, in continuation of the international city’s record numbers and unprecedented achievements recorded in the history of modern cities and urban communities.

Al Basti said: “The pioneering leadership and administrative approach established by His Highness Sheikh Mohammed bin Rashid Al Maktoum is the basis of its inspiring civilizational model that places humans at the center of planning, implementation, and excellence in performance and results. Based on this integrated approach, the steering committee is working to establish key cultural performance indicators and comprehensive, measurable standards to preserve the city’s cultural appearance, development, beauty, and cleanliness.” And its quiet, attractive urban environment, while achieving full partnership with all its residents to establish the best positive social behaviors and preserve the sophistication of Dubai society with the cooperation of all its components to enhance the image of Dubai as the best and most beautiful cities in the world.”

Omar Sultan Al Olama said that the visions of Dubai, led by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, “may God protect him,” embody a unique model in anticipating the future, as His Highness’s vision represents an integrated road map for building a city that combines authenticity and national identity, and inspires cities of the world with its qualitative achievements.

He added that Dubai, with its continuous efforts, its proactive vision and the thought of its wise leadership, has laid the foundations of a unique civilization to become an exceptional model for the most beautiful cities in the world and has drawn the features of a city that inspires the world with its urban beauty and cultural integration to enhance a comprehensive system that seeks to achieve a balance between development and ensuring the quality of life of society.

Lieutenant General Abdullah Khalifa Al Marri stressed that the role of the Dubai Police General Command in this context is a natural extension of our responsibility in establishing the community security system and maintaining law and order, by following up on negative phenomena and addressing them, and enhancing compliance with laws and regulations related to public appearance and community safety, in line with the aspirations of the Dubai government aimed at improving the quality of life in the city.

He stressed their full commitment to supporting the efforts of the Steering Committee by employing the human and technical capabilities of the Dubai Police in monitoring violations and uncivilized behaviors, and promoting a culture of social responsibility among members of society, which contributes to enhancing the values ​​of discipline and public order, and reflects the civilized face of the Emirate of Dubai.

Hilal Saeed Al Marri said that the formation of the steering committee to preserve the civilized appearance of Dubai and define its goals and tasks are in line with the ambitious vision of the wise leadership in accordance with the Dubai Urban Plan 2040, and the objectives of the Dubai Economic Agenda. D33aiming to enhance the city’s position to become the best destination to live, work and visit.

He explained that preserving the city’s cultural appearance is a shared responsibility that requires concerted efforts between the public and private sectors, which reflects everyone’s commitment to preserving its global status as a distinguished urban destination that combines modernity and authenticity, and whose urban growth takes into account the principles of sustainability and visual harmony, in addition to providing a role model for urban organization and architectural beauty. This strategic direction also contributes to improving the quality of life in the emirate, and enhances its global appeal as an inspiring city with a unique character.”

Engineer Marwan Ahmed bin Ghalita stressed that the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, for Dubai to be the best, most beautiful, most sophisticated and civilized city in the world, and the follow-up of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, Deputy Prime Minister and Minister of Defence, Chairman of the Executive Council of the Emirate of Dubai, is always the main motivation for us in Dubai Municipality and part of our vision and approach. And our daily work, through which we aim to make Dubai a leading city, more attractive, aesthetic, sustainable and quality of life every day; Starting from the smallest daily details that affect the lives of Dubai residents and visitors.

He said: “Our teams work around the clock to enhance the civilized appearance that distinguishes Dubai’s identity and vitality and reflects its global status as an urban and aesthetic model that begins with the human being and ends with it, to provide the best city to live, work and visit in the world. Through the sustainable and integrated urban system, we are keen to achieve the best level of quality of life, and provide comprehensive urban and recreational facilities, cosmetic green spaces, and a cleaning and waste management system.” comprehensive; It enhances the city’s sustainability and maintains its leadership as the cleanest city in the world. We are committed to strengthening and intensifying efforts within the Steering Committee to preserve the civilized appearance of Dubai, and harnessing all available capabilities and resources in terms of human, technical and administrative resources ready to develop the quality of life, and consolidate Dubai’s leadership and its pioneering urban model that it provides to all.”

Control and follow-up tools

During the meeting, the committee discussed mechanisms for involving a group of experts and scientists from around the world to design a system based on scientific research in studying the cultural appearance of cities globally, so that Dubai will always be at the forefront of all research and innovation findings in the field of improving all aspects of the city. The committee also discussed the importance of activating control and follow-up tools in various sectors to reduce any phenomena that do not reflect Dubai’s cultural experience, and adopting an action program that includes lines A clear executive plan to enhance the visual identity and improve the general appearance, spread and consolidate positive values and behaviors that reflect the morals of its people, enhance the efficiency of systems and tools that support the civilized appearance, and continuously develop the cultural experience to ensure that it keeps pace with the highest standards, and motivate institutions and individuals to actively participate in building and maintaining the cultural experience.

Cultural indicators

Based on the committee’s vision of building an integrated system that ensures the sustainability of the urban experience in Dubai, a set of cultural indicators were developed that constitute a strategic tool for measuring and monitoring the level of cultural appearance in the emirate, and assessing the extent to which positive values ​​and behaviors are reflected in the details of daily life in the city.

These indicators aim to monitor the harmony between urban beauty, public cleanliness, commitment to order and positive societal behaviours, thus enhancing the image of Dubai as a city that combines urban progress and behavioral sophistication at the same time.

At the forefront of these indicators is the Urban Appearance Index, which measures the level of the city’s harmonious aesthetic and urban character and the extent of its harmony with its comprehensive urban plan, in addition to its role in enhancing Dubai’s unique visual identity and maintaining its position among the most beautiful cities in the world.

The Public Cleanliness Index monitors the city’s commitment to maintaining the cleanliness of its streets and public facilities in accordance with the highest international standards, making it a role model for cleanliness and the quality of the urban environment, and making cleanliness an inherent feature of Dubai’s urban experience.

The system index is concerned with measuring the effectiveness of the systems and policies that consolidate the cultural experience in Dubai, by evaluating the performance of organizational tools and capabilities that ensure commitment and support the provision of an upscale and sustainable life experience for the city’s residents and visitors.

The Public Behavior Index also measures the level of society’s commitment to civilized values ​​and respect for laws and public order, and at the same time tracks negative phenomena that may distort the general appearance of the city with the aim of addressing and reducing them, to ensure that Dubai continues to be a global model of social advancement and mutual respect.

In addition to this is the Public Calm and Tranquility Index, which focuses on enhancing tranquility and comfort in various areas of the city, by reducing sources of noise and annoying practices, ensuring an integrated living experience that embodies the quality of life in Dubai and reflects its cultural sophistication.

Together, these indicators contribute to consolidating Dubai’s position as an integrated city, culturally and humanly, that combines urban beauty, moral excellence, and public order, to remain the most civilized city in the world.