ABC wins the “Best Virtual Assistant with Artificial Intelligence” award for its employee “Fatima”

Bank ABC, the leading international bank in the Middle East and North Africa region, won the “Best AI Virtual Assistant in the Middle East” award for “Fatima”, a virtual employee supported by artificial intelligence and emotional intelligence, developed using digital DNA.

This award came in recognition of her role as an internal assistant to the bank’s employees, within the activities of the AI ​​World Series Awards 2025, where Fatima was chosen among the most prominent applications of artificial intelligence in the region.

The event was organized by the AI ​​for Business Institute to honor global companies leading the way in innovation. The awards witnessed strong competition, with more than 138 entries from 23 countries subjected to careful review by a jury that included an elite group of independent experts.

The committee selected a group of winners who demonstrated their excellence in the field of artificial intelligence and their ability to generate added value. The names of the winners were announced at a ceremony held in Dubai on October 19, 2025, in the presence of 250 innovation experts and representatives from different sectors.

The Head of Digital Transformation at ABC Bank Group, Dr. Yousef Al-Mas, saying: “We are honored to win this prestigious honor for our AI-powered assistant (Fatima), which is an embodiment of the digital and artificial intelligence strategy pursued by the bank in the long term, and has evolved into an effective assistant that supports employees, as it efficiently supports work teams across our network extending around the world.

Since its launch, Fatima has contributed to raising efficiency levels and facilitated the process of extracting valuable information, enabling our employees to direct their focus towards priority activities and work, and accelerating the pace of achieving our vision as the international bank of the future in the Middle East and North Africa region.

This award confirms our commitment to enhancing Fatima’s capabilities and experimenting with new uses to support our employees and improve the experiences of our corporate and individual customers alike.”

Mark Hamill, head of the UAE branch of AI4 Business Institute, said: “We are pleased to see that the volume of entries has doubled year after year, as this indicates that companies have seriously engaged in adopting artificial intelligence technologies and harnessing it in order to reshape their business models.

We congratulate all the winners, and we also thank the jury members for their time and efforts in ensuring the credibility and integrity of these awards.”