"Stand up" Introducing her clients to influencer marketing strategies
Ras Al Khaimah, 29 October / WAM / The Ras Al Khaimah Economic Zones Authority (RAKZ), organized a training session at the Compass Business Center that discussed best practices in employing marketing through influencers, to grow sales and transform interaction on social media platforms into measurable business results.
The session aimed to enable entrepreneurs and small and medium-sized companies to develop an effective digital presence that contributes to enhancing their profits and the sustainability of their projects.
The session was presented by Mohamed Fattal, founder and CEO of Alfan, during which he reviewed the rapid development of the role of influencers in building brand awareness, establishing trust, and attracting customers. Fattal also shared his practical experiences through the Alfan network, highlighting the mechanisms for choosing the most appropriate influential partner, creating influential content, and measuring the real return from digital campaigns.
Participants learned how to choose appropriate influencer partnerships based on audience suitability and quality of interaction rather than the number of followers, in addition to developing customized content for each digital platform and designing effective strategies suitable for the budgets of SMEs and emerging businesses.
The session also provided participants with practical tools to measure the true commercial impact of campaigns beyond superficial indicators, supported by case studies that highlighted how sustainable partnerships with content creators and precise guiding briefs can enhance brand awareness and transform digital engagement into tangible sales.
Rami Jallad, CEO of RAKEZ Group, said that RAKEZ seeks to enable its business community to adopt modern marketing tools that keep pace with developments in the digital landscape. Today, influencer marketing is one of the most prominent growth engines for companies, especially in the startup sector and small and medium-sized companies.
The session is part of a series of initiatives launched by RAKEZ to provide its business community with training programs and professional networking opportunities that address practical challenges and keep pace with modern trends in various economic sectors.
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