"MJ" Its presence in the Kingdom was strengthened by opening a sophisticated showroom in Abha as part of a major expansion plan that includes 5 new cities.
* Within a strategic plan aimed at reaching 12 showrooms in all regions of the Kingdom:
* Jiyad Modern Cars and"MG Motor" They open a sophisticated showroom in Abha to mark the beginning of a new launch for the brand in the southern region.
Jiyad Modern Cars Company – one of Mohammed Yousef Naghi’s companies and the official agent of the MG brand in the Kingdom of Saudi Arabia – in cooperation with MG Motor Company (MG) Middle East, opened the new and advanced showroom and comprehensive maintenance center in the city of Abha, under the slogan "A renewed legacy in Abha"In a step that reflects the convergence of the brand’s ancient history with the spirit and authenticity of the southern region, and charts the features of a new stage for a more distinguished driving experience for customers.
The ceremony, which was held on the evening of Saturday, November 16, 2025, was attended by Mr. Samir Kouzem, Executive General Manager of Giad Modern Cars, along with senior officials. "MG Motor" And an elite group of prominent figures and influencers, amid an atmosphere that reflected MG’s modern identity and youthful spirit in the design of the display and opening activities. The event concluded with an introductory tour inside the new showroom, during which attendees reviewed the latest MG models, amid great interaction and wide participation through social media.
A strategic expansion that enhances the presence of MG. "MJ" In the Kingdom
The opening of the Abha branch comes within the strategic expansion plan of Modern Giad Company, which aims to cover various regions of the Kingdom and provide integrated sales and maintenance services to MG customers in the southern region and all regions of the Kingdom, confirming the company’s commitment to enhancing customer experience and providing the highest quality standards in service and spare parts. The inauguration of this lounge and its advanced facilities is a pivotal step in strengthening the partnership between… "MJ" and"Jiyad Modern Cars"This expansion enables the provision of world-class services, and confirms the company’s commitment to providing high-quality cars and a superior customer experience that includes technical support, availability of spare parts, and organizing maintenance operations according to the highest standards, bringing the number of MG showrooms in the Kingdom to 12, covering all major regions, keeping pace with the rapid growth of demand for MG cars in the Saudi market and developing an after-sales service network.
A modern facility with international standards
The new showroom is located in the heart of Abha on an area of 911 square meters. According to the 3S concept (sales – after-sales services – spare parts), it provides a luxurious environment that displays the latest models of MG cars, in addition to a service center equipped for quick maintenance and an integrated center for original spare parts, ensuring an unparalleled experience for customers and reflecting the brand’s commitment to quality and excellence.
Samir Kozum: Strategic expansion that meets the growing demand in the Kingdom
Mr. Samir Kozm, General Executive Director of Giad Modern Cars, said on this occasion, saying: "The opening of the new MG showroom in Abha represents an important milestone in Giad Automotive’s modern journey. It expresses our commitment to meeting the growing demand for MG cars in various regions of the Kingdom, and reflects the growing customer confidence in the brand, which combines outstanding performance, modern design and competitive price. Providing a distinguished experience that includes sales offers, after-sales services, and the availability of original spare parts.”
He added: "With the opening of the Abha showroom, the number of MG showrooms will reach 8 in Jeddah, Riyadh, Dammam and Abha, and we will continue to provide exceptional services that reflect our strategic direction to expand our presence in the Saudi market and achieve the highest levels of customer satisfaction."
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